Occam's Razor

OCTOBER 14, 2014

Couple of other examples of going to your own data to identify your benchmarks. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Get the big trend over a large period of time for a specific page. Competitor Data Benchmarks. Exhaust those first.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

APRIL 13, 2015

But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. See rule #4, and video: A Big Data Imperative: Driving Big Action ] If your company can take real-time action, then real-time data becomes right-time data.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Many reasons. CEOs still don't get it.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. There is only one simple message above, and just two metrics that matter. It can be any of the numerous brand metrics avilable to us.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

MAY 19, 2014

There is unlimited amount of data thrown off our digital existences. (Or Or to use sexy term du jour , we have big data!). But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. The BFF metric you find should not be one that is very far away.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

AWS Big Data

MARCH 26, 2024

The following figure shows some of the metrics derived from the study. In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges. Organizations using C360 achieved 43.9% reduction in sales cycle duration, 22.8%

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Yes, cost per click is metric. Focus on Economic Value from your search advertising. Focus on Profit from your search advertising.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! This is exactly why the Page Value metric (in the past called $index value) was created.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !" Does Yahoo!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

JUNE 23, 2019

Companies with successful ML projects are often companies that already have an experimental culture in place as well as analytics that enable them to learn from data. Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. Now many people are using Spark.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

DECEMBER 12, 2016

I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" You got me, I am ignoring all the data layer and custom stuff! What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

AWS Big Data

FEBRUARY 21, 2023

Regardless of the division or use case it is related to, dimensional data models can be used to store data obtained from tracking various processes like patient encounters, provider practice metrics, aftercare surveys, and more. What is a hybrid model?

Data Warehouse 65

Data Warehouse Data Lake Cost-Benefit Modeling 65

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Having more data is generally better; however, there are subtle nuances. That seems much more robust.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. It is a really good metric.

Marketing 166

Marketing Metrics Advertising Measurement 166