IBM Big Data Hub

MARCH 29, 2024

Organizations with strong missions or values should spend time and budget on communicating their perspectives through advertising, direct-to-consumer messaging and customer engagement. Doing so can produce important metrics like customer retention rate (CRR) and customer churn rate (CCR). per contained customer conversation.

Strategy 67

Strategy Cost-Benefit Key Performance Indicator Marketing 67

Smart Data Collective

NOVEMBER 12, 2019

You can also use analytics such as Audience Insights on Facebook, Instagram Analytics, Pinterest Analytics, and Twitter Analytics to access data on your posts , engagement, mentions, and other important metrics. Businesses can also plug in their own customer data to build custom audiences on Facebook.

Marketing 84

Marketing Advertising Metrics ROI 84

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. There is no golden metric for everyone, we are all unique snowflakes! :). If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

APRIL 13, 2015

But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. See rule #4, and video: A Big Data Imperative: Driving Big Action ] If your company can take real-time action, then real-time data becomes right-time data.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. It would not surprise me.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

datapine

FEBRUARY 4, 2020

To get started, you might want to equip yourself with a marketing BI software to analyze all your data and easily build professional reports. Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age.

Reporting 280

Reporting Marketing Advertising Metrics 280

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Our integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics.

Marketing 52

Marketing Dashboards Advertising ROI 52

Smart Data Collective

JANUARY 27, 2020

They can turn mountains of data from absolutely puzzling mess to a pretty coherent picture. Ideally, this data extracted by BI should provide marketers with information on advertisement trends, audience engagement with creatives, and resource allocation. And at the same time, don’t be scared of BI with Big data.

Marketing 107

Marketing Advertising Business Intelligence Machine Learning 107

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? That means: All of these metrics are off. This is exactly why the Page Value metric (in the past called $index value) was created. "Was the data correct?" Pick metrics that matter.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

datapine

SEPTEMBER 16, 2022

Previously, we discussed the top 19 big data books you need to read, followed by our rundown of the world’s top business intelligence books as well as our list of the best SQL books for beginners and intermediates. Data visualization, or ‘data viz’ as it’s commonly known, is the graphic presentation of data.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

Domino Data Lab

JUNE 23, 2019

Companies with successful ML projects are often companies that already have an experimental culture in place as well as analytics that enable them to learn from data. Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. Now many people are using Spark.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. Hence, we are able to get three more metrics that help us understand how the lead progressed through rest of the lead nurturing process. .: Business analysis. No digital.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Having more data is generally better; however, there are subtle nuances.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Smart Data Collective

SEPTEMBER 30, 2019

Big data is changing the entire nature of decision-making across organizations of all sizes. Companies on either side of the world have identified countless applications for big data, which is helping them save considerable amounts of money and get better ROIs from various assets. Democratize Data.

Data-driven 74

Data-driven Key Performance Indicator Big Data Measurement 74

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. It is a really good metric.

Marketing 166

Marketing Metrics Advertising Measurement 166