CIO Business Intelligence

MARCH 21, 2022

Social networking: Social networking data can inform targeted advertising, improve customer satisfaction, establish trends in location data, and enhance features and services. Science: Thanks to recent IT advances, scientists today can better collect, share, and analyze data from experiments. Data scientists can help with this process.

Unstructured Data 137

Unstructured Data Data Analytics Analytics Structured Data 137

Smarten

JUNE 29, 2018

At 95% confidence level (5% chance of error): As p-value = 0.041 which is less than 0.05, there is a statistically significant difference between means of pre and post sample values. Business Problem: A grocery store sales manager wants to know whether daily sales have increased after an advertising campaign. About Smarten.

Business Analysis 40

Business Analysis Testing Statistics Advertising 40

FineReport

OCTOBER 10, 2020

Smart Connector allows agencies to pull in marketing data from hundreds of source systems in categories such as advertising, audio, calling, display, programmatic, and social (to name a few). . Adaptive Insights was an early user of the software as a service (SaaS) model for business intelligence and corporate performance management.

Reporting 87

Reporting Metrics Dashboards Cost-Benefit 87

Smart Data Collective

NOVEMBER 17, 2021

Reporting and analytics tools help businesses track performance data so they can make decisions that will positively impact their company’s growth. This could be, for example, tracking the number of visitors on your website or looking at how much revenue you can collect from an advertising platform.

Reporting 115

Reporting Analytics Advertising Strategy 115

FineReport

NOVEMBER 26, 2019

Business intelligence is born for data analysis, and it is born at a very high starting point. The goal is to shorten the time from business data to business decisions and use data to influence decisions. 1) Professional statistical analysis. Is it within the statistical controllable range we want to achieve?

Data Analytics 98

Data Analytics Analytics Statistics Visualization 98

Smarten

NOVEMBER 20, 2023

The field of AI includes planning and learning, natural language processing (NLP) and machine learning, as well as reasoning and perception, neural networks, economics, mathematics and statistics. Generative AI (GenAI) GenAI represents the field of technology that generates text, media and images using artificial intelligence.

Technology 52

Technology Digital Transformation Software Consulting 52

FineReport

MAY 9, 2023

A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. Use the reports, not file them All of your marketing and advertising campaigns require the use of these statistics and analytics. based on the data you collect and report on.

Reporting 52

Reporting Marketing Advertising Metrics 52

Smart Data Collective

MARCH 30, 2021

A data-driven approach allows companies of any scale to develop SEO and marketing strategies based not on the opinion of individual marketers but on real statistics. Based on reliable statistics and data modeling tools , companies can refine their SEO strategies more clearly and modify them to achieve better results.

Data-driven 91

Data-driven Sales Big Data Marketing 91

CIO Business Intelligence

MAY 5, 2022

They integrate with storefronts, advertising portals, and messaging applications to create a consistent (and often relentless) information stream for customers. The built-in back-end analytics deliver key statistics marketers expect in order to judge the effectiveness of their campaigns.

Data Science 130

Data Science Analytics Machine Learning Optimization 130

CIO Business Intelligence

MARCH 15, 2022

To generate marketing imagery: Advertisers are already creating synthetic images to showcase their products. Generating synthetic data sets that are statistically meaningful and reflect real data in ways relevant to use cases can be a challenge.

Strategy 145

Strategy Testing Modeling Sales 145

CIO Business Intelligence

FEBRUARY 7, 2023

IT is stereotypically seen as a career option for white male geeks, so I believe how we advertise roles and the language we use will attract Black women,” she says. Now we need to work on inclusion, and see the benefits we have to offer.”

Technology 145

Technology Advertising Software Management 145

CIO Business Intelligence

SEPTEMBER 22, 2023

In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely. Others aim simply to manage the collection and integration of data, leaving the analysis and presentation work to other tools that specialize in data science and statistics.

Management 105

Management Advertising Data Lake Sales 105

CIO Business Intelligence

JUNE 9, 2022

In these instances, data feeds come largely from various advertising channels, and the reports they generate are designed to help marketers spend wisely. Others aim simply to manage the collection and integration of data, leaving the analysis and presentation work to other tools that specialize in data science and statistics.

Management 144

Management Advertising Data Lake Sales 144

datapine

MAY 16, 2019

A sobering statistic if ever we saw one. At its core, restaurant analytics is the concept of analyzing all of the data related to your restaurant business and transforming it into actionable insights with the help of business intelligence software that will ultimately lead to significantly improved efficiency.

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

CIO Business Intelligence

DECEMBER 22, 2022

Such teams tend to view analytic pipelines as analogous to lean manufacturing lines and regularly reflect on feedback provided by customers, team members, and operational statistics.

Analytics 130

Analytics Machine Learning Software Data Quality 130

datapine

NOVEMBER 19, 2019

Other potential applications of computer vision in 2020 include: Brand safety: When it comes to programmatic advertising, images play an important role in encouraging readers to engage. Currently, popular approaches include statistical methods, computational intelligence, and traditional symbolic AI. Blockchain.

Technology 279

Technology Internet of Things IT IoT 279

datapine

AUGUST 29, 2022

At 156 pages on Kindle, this is a book you could finish in one (long) sitting if you were so inclined, and that you can also use as an inspiration when you work on your business intelligence strategy. Stein Kretsinger, founding executive, Advertising. An excerpt from a rave review: “The Freakonomics of big data.”.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

FineReport

DECEMBER 29, 2021

The ‘cost per hiring (CPH)’ statistic, like the ‘time to hire’, illustrates how much it costs to acquire new personnel. This is the most tangible illustration of performance measurement for professional service businesses. If the recruiting process is too protracted, candidates may drop out. Cost per hire.

KPI 52

KPI Metrics Dashboards Key Performance Indicator 52

datapine

NOVEMBER 15, 2022

They encompass marketing, sales, advertisement, etc. Taking medians over averages is preferable, as they give stronger statistics that are less sensitive to outliers. To quote the advertising tycoon David Ogilvy: “Most people use analytics the way a drunk uses a lamppost, for support rather than illumination”.

Metrics 141

Metrics KPI Measurement Dashboards 141

datapine

SEPTEMBER 16, 2022

But often that’s how we present statistics: we just show the notes, we don’t play the music.” – Hans Rosling, Swedish statistician. The information in them can be misleading or misunderstood in a number of ways, a tactic that has been used for decades by journalists, politicians, and advertisers to manipulate audiences.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

Cloudera

NOVEMBER 2, 2020

An AdTech company in the US provides processing, payment, and analytics services for digital advertisers. Data processing and analytics drive their entire business. alert when threshold exceeded over a rolling window of statistics on the data, score the event data against a predictive model to decide which action to take next).

Data Warehouse 91

Data Warehouse Optimization Dashboards Interactive 91

Sisense

AUGUST 30, 2021

The league will use the insights from its improved analytics to maximize impressions and grow advertising dollars, already asking $6 million for Super Bowl commercials. Here’s a dive into the latest sales statistics to reveal which vehicles are the biggest hits in 100+ countries around the globe, along with a cool color-coded infographic map.

Analytics 52

Analytics Sales Reporting Metrics 52

datapine

DECEMBER 28, 2021

1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics? If all this is true, what is the problem with statistics? What Is A Misleading Statistic?

Statistics 363

Statistics Advertising Visualization Data mining 363

Smarten

APRIL 19, 2022

Businesses can analyze text to understand positive, negative and neutral sentiments, and can analyze the sentiments further with slice and dice with context variables such as persons location or demography. Original Post : Smarten Announces Sentiment Analysis Capability Designed for Business Users! About Smarten.

Slice and Dice 57

Slice and Dice Business Intelligence Advertising Predictive Modeling 57

Smarten

NOVEMBER 26, 2023

The Benefits of Business Intelligence (BI) As the Business Intelligence solution market evolves, it may be difficult for an organization to know when to invest in these tools, and which tools are best for enterprise and user needs. What is self-serve BI? What is data democratization? What is data literacy?

Business Intelligence 40

Business Intelligence Data-driven Reporting Advertising 40

Smarten

JUNE 21, 2018

Time series forecasting methods are used to extract and analyze data and statistics and characterize results to more accurately predict the future based on historical data. Business Benefit : Helps in planning for repeat telecast and for more advertisement (fund raising) if the projected count of viewers is high. About Smarten.

Forecasting 40

Forecasting Enterprise IT Predictive Modeling 40