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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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The most valuable AI use cases for business

IBM Big Data Hub

Personalize customer experiences The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users.

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PODCAST: AI for Digital Enterprise – Episode 7: How Global In-house Centers are powering AI enabled transformation

bridgei2i

They touch upon the role of GICs in driving the digital transformation agenda, the high visibility it brings to all functional areas of an organization, and the part it plays in bridging the gap between growth inefficiencies and cost management. Tune in to listen to this insightful podcast! Subscribe Now. Transcript.

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Digital KPIs: The secret to measuring transformational success

CIO Business Intelligence

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). As a result, outcome-based metrics should be your guide.

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Finding digital transformation in high places – how a ski resort improved operational agility and customer experiences

Cloudera

s digital transformation of the manufacturing industry, which in itself is pretty remarkable. The last two years have seen remarkable acceleration of digital transformation in a whole host of segments. The Digital Experience Benefits. Target marketing advertising spend by region and visiting persona.

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How Data Governance Supports Analytics

Alation

Analytics can help a business improve customer relationships, optimize advertising campaigns, develop new products, and much more. As an organization embraces digital transformation , more data is available to inform decisions. The use of data analytics can also reduce costs and increase revenue.