Occam's Razor

OCTOBER 15, 2012

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously.

Advertising 136

Advertising Marketing Strategy Insurance 136

Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Assisted Conversions: Smarter Marketing Impact Attribution. Affinity & In-Market Segments: Understand Your People Better. and leverage the psychographic data so easily available in Google Analytics. Advertising ID for Android and IDFA for iOS).

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. Make sure you don't have anything on your strategic dashboards that does not have a pre-identified target. Any big shifts in investment (marketing, customer experience, team sizes, tools).

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

AWS Big Data

MARCH 26, 2024

This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. For example, you can use C360 to segment and create marketing campaigns that are more likely to resonate with specific groups of customers. faster time to market, and 19.1%

Data Strategy 68

Data Strategy Strategy Data Warehouse Prescriptive Analytics 68

datapine

NOVEMBER 19, 2019

If you don’t pay attention to new changes or keep up the pace, it’s easy to fall behind the times (and the market) while other companies beat you to the punch. For businesses looking to improve their consumer marketing communications, finding relevant images in real-time is a time-consuming venture. The solution?

Technology 279

Technology Internet of Things IT IoT 279

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. We will look at some simple errors, and some much more subtle ones that end up limiting our ability to communicate effectively with data. Or, both. : ).

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

JANUARY 30, 2012

Create a Customized Dashboard – Earn Love, Drive Change. #2. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3. Create a Customized Dashboard – Earn Love, Drive Change! Who does not love dashboards? Then click on Dashboards, and what do you see? New Dashboard. Humans love them.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

datapine

JUNE 13, 2019

Sales reports help in finding potential new market opportunities where they could improve the results. Visualize and communicate your findings : the most important part, once you have analyzed and dug out insights from your data, is to convey this information to your audience. 11) Total orders and average units per customers.

Sales 264

Sales Reporting KPI B2B 264

datapine

AUGUST 29, 2022

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. Product/market fit is THE most important factor to get right.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

DECEMBER 12, 2016

I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" You got me, I am ignoring all the data layer and custom stuff! Digital Marketing & Measurement Model. You plus Marketing Team.]. All that is great.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Repeat, click on that link to play with actual data!).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. One of my favorites is Click-through Rate (CTR).

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Jet Global

MAY 15, 2020

How to Build Useful KPI Dashboards. Other applications include options and futures trading in the equities markets. Data sources. A reliable and constant data source is of upmost importance. A set procedure should outline how and when the data is collected. This is often best handled by a KPI dashboard.

Metrics 98

Metrics Finance Reporting KPI 98

AWS Big Data

FEBRUARY 21, 2023

When results are calculated for two or more data marts, this helps eliminate redundant computation and associated inconsistencies. Because business vaults still don’t satisfy reporting needs, enterprises create a data mart after the business vault to satisfy dashboarding needs. What is a hybrid model?

Data Warehouse 65

Data Warehouse Data Lake Cost-Benefit Metadata 65

Domino Data Lab

JUNE 23, 2019

Companies that understand how to apply machine learning will be best positioned to scale and win their respective markets over the next decade. Without large amounts of labeled training data solving most AI problems is not possible. The biggest time sink is often around data collection, labeling and cleaning.

Management 110

Management Machine Learning Experimentation Metrics 110

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. . CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155

Jet Global

JUNE 30, 2021

This article will outline the key financial, operation, and staffing performance indicators that a CEO should be tracking in 2021, as well as the benefits of tracking these using a dashboard to streamline the reporting process. Financial KPIs for the CEO’s Dashboard. How to Develop a KPI for a CEO KPI Dashboard.

Metrics 106

Metrics KPI Dashboards Advertising 106