Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies.

Marketing 86

Marketing Strategy Analytics Marketing Analytics 86

datapine

OCTOBER 10, 2019

If you want to convey crucial information to decision-makers in the easiest and most effective way possible, you need to embrace the power of interactive dashboards. A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data.

Dashboards 146

Dashboards Visualization Sales Metrics 146

datapine

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales?

Sales 176

Sales KPI Metrics Cost-Benefit 176

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. Data Analytics Can Improve the Performance of Your LinkedIn Advertising.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

Smart Data Collective

MAY 28, 2022

This is a stunning ROI. The ROI of data-driven initiatives is very high, which helps companies improve their profitability. You can use data analytics dashboards on your digital advertising platforms to focus on the best converting traffic, such as the PPC keywords that drive the most sales. Indeed, there’s one.

Data Analytics 106

Data Analytics Analytics Data mining ROI 106

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. Now dashboards are in. Nobody likes feeling manipulated in any way, shape, or form. Correlating Causation.

Visualization 267

Visualization Metrics Statistics Dashboards 267

Smart Data Collective

MARCH 30, 2022

Those that have a solid strategy predicated on it will have a higher ROI. You will have a huge competitive edge in the ecommerce market if you leverage analytics to your fullest potential. You can figure out how to take the online market for your goods and services by storm by following our guide to creating an e-commerce store!

Analytics 114

Analytics Cost-Benefit Testing Dashboards 114

Smart Data Collective

JUNE 14, 2022

Your key demographic will likely have a particular need for what you are offering and so you need to market your business in a way that caters to that particular group. Think TikTok marketing for the Y2K generation, or LinkedIn messaging if your services are business to business. Use Data Mining to Hone Your Content Creation Skills.

Big Data 104

Big Data Data mining Metrics Sales 104

Jet Global

JANUARY 11, 2021

With real estate being one of the largest industries in the world, it should come as no surprise that most market participants use real estate KPIs. As such, there are many market participants who have different goals and approach the real estate industry from varying perspectives. ROI = (Net Profit / Total Investment) * 100%.

Metrics 98

Metrics Reporting KPI Key Performance Indicator 98

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Domino Data Lab

MARCH 11, 2021

Machine learning is used in almost every industry, notably finance , insurance , healthcare , and marketing. Algorithms have parameters, which you can think of as a dashboard with switches and dials that control how the algorithm operates. Sparkling Water —integrates H2O with Spark, the big data processing platform.

Machine Learning 143

Machine Learning Deep Learning Insurance Modeling 143

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

FineReport

APRIL 26, 2021

There is an old saying in the marketing industry: “I know that half of the advertising costs are wasted, but I don’t know which half is wasted.” ” Today’s marketers still face this problem. That said, marketing reports are extremely important. What is a Marketing Report? Free Download.

Reporting 97

Reporting Marketing Advertising Metrics 97

Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Assisted Conversions: Smarter Marketing Impact Attribution. Affinity & In-Market Segments: Understand Your People Better. You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

datapine

JULY 3, 2019

Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns. These metrics are utilized by marketing teams to assess their efforts in all critical areas of social media-based performance, including engagement and advertising. Reach: How far are your posts traveling? In which ways?

Metrics 219

Metrics KPI Strategy ROI 219

Smart Data Collective

JANUARY 27, 2020

The market for affiliate marketing is expected to reach $8.2 The application of Artificial intelligence and Business Intelligence in affiliate marketing has been actively discussed for quite a time. No wonder, more or less but the majority of marketers have already applied them both at their campaigns. billion by 2022.

Marketing 106

Marketing Advertising Business Intelligence Machine Learning 106

datapine

MARCH 18, 2020

Here, we explore the meaning and value of social reporting plus the value of a social media marketing report , as well as the tools you need to get the job done properly – starting by considering what these reports are and their role in today’s hyper-connected business world. Exclusive Bonus Content: Take Full Advantage of Social Platforms!

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Eliminate 40% of the numbers from your dashboard. Bonus, with actionable ideas: Smart Dashboard Modules. ).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

MARCH 25, 2014

In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Most of the time when I look at the dashboards and reporting efforts in companies, they are usually obsessed with one of these pieces or maybe even a couple. Context #2: Own + Rent = Great Digital Success.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

CIO Business Intelligence

JANUARY 23, 2024

For example, in media and ecommerce, CIOs may select revenue growth from digital subscriptions and advertising. We track KPIs on execution (on-time delivery, cycle time for adoption), risks, outcomes for benefits (time to market, change failures, major incidents), and costs (TCO before and after adoption).”

Measurement 132

Measurement Digital Transformation KPI Metrics 132

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

SEPTEMBER 16, 2022

A BI strategy that leverages data visualization will provide an ROI of $13.01 3) “The Big Book Of Dashboards: Visualizing Your Data Using Real-World Business Scenarios” by Steve Waxler, Jeffrey Shaffer, and Andy Cotgreave. Our next best book to learn data visualization is the “The Big Book Of Dashboards”.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

Occam's Razor

JANUARY 30, 2012

Create a Customized Dashboard – Earn Love, Drive Change. #2. Create a Customized Dashboard – Earn Love, Drive Change! Who does not love dashboards? Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard. Then click on Dashboards, and what do you see?

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Jet Global

MAY 15, 2020

How to Build Useful KPI Dashboards. Other applications include options and futures trading in the equities markets. This is often best handled by a KPI dashboard. Quick ratio = (Cash + Marketable Securities + Accounts Receivable) / Current Liabilities?. Number of Monthly Active Users. Quick Ratio. Operating Profit Margin.

Metrics 98

Metrics Finance Reporting KPI 98

Domino Data Lab

JUNE 23, 2019

Companies that understand how to apply machine learning will be best positioned to scale and win their respective markets over the next decade. The other thing to consider is that even if something is feasible, it’s not the same as having product market fit. That said, AI product management is harder than most people realize.

Management 110

Management Machine Learning Experimentation Metrics 110

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

IBM Big Data Hub

JUNE 5, 2024

Given the volume of SaaS apps on the market (more than 30,000 SaaS developers were operating in 2023) and the volume of data a single app can generate (with each enterprise businesses using roughly 470 SaaS apps), SaaS leaves businesses with loads of structured and unstructured data to parse. Conversion rate optimization and marketing.

Analytics 71

Analytics Predictive Analytics Unstructured Data Data-driven 71

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Display Advertising Opportunity Analysis. Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. More on that below.).

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Using a tool like True Social Metrics , you can quickly create a glorious centralized dashboard like this one for your Social Media efforts… Please see the post for more details on how to calculate each metric. It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Alation

JANUARY 27, 2022

Analytics can help a business improve customer relationships, optimize advertising campaigns, develop new products, and much more. Raw data includes market research, sales data, customer transactions, and more. Businesses also use data analytics to understand current market needs, trends, and opportunities. Data analytics.

Data Governance 52

Data Governance Analytics Cost-Benefit Data-driven 52