Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Assisted Conversions: Smarter Marketing Impact Attribution. Affinity & In-Market Segments: Understand Your People Better. and leverage the psychographic data so easily available in Google Analytics. Advertising ID for Android and IDFA for iOS).

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? We wonder why data people are not loved. :). For some answers, What is Avinash's typical day like?

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JANUARY 30, 2012

For example I get twice the traffic for "digital marketing" from Bing than from Google. I use the data above to customize my SEO strategy for each search engine. of the people who visit the Digital Marketing section of the blog do the same. We can feel better about our marketing and engagement strategy.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. data collection”) show the “process” steps that a team performs, while the boxes (e.g.,

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Domino Data Lab

JUNE 23, 2019

Companies that understand how to apply machine learning will be best positioned to scale and win their respective markets over the next decade. Without large amounts of labeled training data solving most AI problems is not possible. And then you’ll do a lot of work to get it out and then there’ll be no ROI at the end.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. If after rigorous analysis you have determined that you have evolved to a stage that you need a data warehouse then you are out of luck with Yahoo!

Analytics 135

Analytics Testing Measurement Optimization 135

Jet Global

MAY 15, 2020

Other applications include options and futures trading in the equities markets. Quick ratio = (Cash + Marketable Securities + Accounts Receivable) / Current Liabilities?. Return on Investment (ROI) – This financial performance indicator measures the amount of money an investment has made relative to the cost of the investment.

Metrics 98

Metrics Finance Reporting KPI 98

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Thanks to the data they had collected on their customers, they have been able to analyze who they are, where they sit, and how much they pay.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some absolutely did not use data to do their digital jobs.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. . CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155