IBM Big Data Hub

SEPTEMBER 6, 2023

AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions. What is AI marketing?

Marketing 87

Marketing Technology Advertising ROI 87

Smart Data Collective

MAY 6, 2021

These are considered to be high intent clicks from the biggest advertising platform in the world. Even the most successful marketing and advertising campaigns miss consumers on their first run. Retargeting uses Facebook campaigns most essential tools to target specific people based on their most relevant data.

Advertising 70

Advertising Sales Marketing ROI 70

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. Having this data integrated into your site analytics behavior data means that you don't have to guess which of these groups/segments are more or less valuable.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. Under modern day reporting standards, companies are formally obligated to present their financial data in the following statements: balance sheet, income statement, and cash flow statement.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? That means: All of these metrics are off. This is exactly why the Page Value metric (in the past called $index value) was created. "Was the data correct?" That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Domino Data Lab

JUNE 23, 2019

Companies with successful ML projects are often companies that already have an experimental culture in place as well as analytics that enable them to learn from data. Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. That’s another pattern.

Management 110

Management Machine Learning Experimentation Metrics 110