AWS Big Data

MARCH 26, 2024

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

Data Strategy 69

Data Strategy Strategy Data Warehouse Prescriptive Analytics 69

Smart Data Collective

DECEMBER 22, 2021

Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge. The success of your startup might depend on your ability to use big data to your full advantage. The right data strategy can help your startup become profitable.

Big Data 135

Big Data Data mining Data-driven Predictive Analytics 135

O'Reilly on Data

MAY 14, 2020

Because they are building an AI product that will be consumed by the masses, it’s possible (perhaps even desirable) to optimize for rapid experimentation and iteration over accuracy—especially at the beginning of the product cycle. According to VentureBeat , fewer than 15% of Data Science projects actually make it into production.

Management 363

Management Experimentation B2B Machine Learning 363

Smart Data Collective

AUGUST 21, 2019

According to research from Meticulous Research, big data is going to play a huge part in this. Understanding the Nature of Digital Products and Building a Data Strategy Around Them. Big data can play a huge role in marketing any of these products. Big Data is the Key to Growing Your Digital Product Marketplace.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

Cloudera

MARCH 19, 2019

Are you advertising more but getting less in return? Do you view outsourcing to cheaper labor markets as a key strategy to achieving competitiveness? Optimization of 5G networks to increase capacity and satisfy regulators, whether for AML, fraud, risk modeling or privacy.

Strategy 46

Strategy Cost-Benefit Risk Marketing 46

Occam's Razor

APRIL 29, 2013

Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. Takes three months.

Marketing 166

Marketing Metrics Advertising Measurement 166

Sisense

NOVEMBER 23, 2020

You just need to look at some of the world’s leaders in advertising and marketing, like Facebook, who are pioneering how they target their customers using leading edge technology, and the wealth and abundance of data at our disposal these days, to see the true power of analytics in marketing.”. Democratization of data.

Analytics 98

Analytics Data-driven Marketing Reporting 98

DataRobot Blog

OCTOBER 3, 2017

Finally, Clarity Insights created a joint solution on AWS CloudFormation templates allowing a point-and-click way to stand up a fully-functional data lake using Cloudera , Paxata , and Zoomdata optimized on Intel processors. 2) When data becomes information, many (incremental) use cases surface.

Data Lake 52

Data Lake Data Architecture Advertising Insurance 52