O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., PyTorch, TensorFlow, reinforcement learning, self-supervised learning).

Cost-Benefit 300

Cost-Benefit Advertising ROI Machine Learning 300

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. Let's go! to deliver display ads.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. The problem is Marketing and lack of imagination in using the web/digital channels. If you are a digital marketer then this absolutely is your problem. 7 Rules for Digital Marketing Revolutionaries! The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. Applying it to digital advertising…. It is not easy.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. It is important that we can measure the effect of these offline conversions as well.

Advertising 42

Advertising Testing Sales Statistics 42

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. But these are not usually amenable to A/B experimentation.

Experimentation 68

Experimentation Sales Metrics Measurement 68

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. For example, imagine that you are working for a car manufacturer.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Media-Mix Modeling/Experimentation. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

DECEMBER 12, 2016

" I think the answer expected was my view related to the size of the company or their industries or those that might have Google Analytics or those with big advertising spends etc. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Information can get quite distorted after being abstracted that many times.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. Besides that to me SEO is an important part of marketing. You'll measure Task Completion Rate in 4Q (below). Percent Mobile.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

MAY 20, 2024

Microsoft’s market value has exploded in the years since Nadella took over — due in no small part to the way he has helped them reimagine knowledge assembly. Another study used smartphone geolocation data to measure face-to-face interactions among workers at various Silicon Valley firms.

Management 104

Management Interactive Measurement Marketing 104

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy. My goal is to get you promoted, you are going to love it.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Sisense

NOVEMBER 23, 2020

The first department to be affected by this change is marketing, as marketers ramp up their efforts to reach their company’s remaining customers. Today more than ever, it’s critical that marketers figure out what messaging is landing, and they’ve found that the most effective way to do this is through the use of data and analytics.

Analytics 98

Analytics Data-driven Marketing Reporting 98