Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. It also forces a lot less think than might be optimal. Everything seems sub-optimal. simplification and 2. Interesting trend.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

FineReport

MARCH 24, 2024

Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. They identify and interpret trends in complex datasets, optimize statistical results, and maintain databases while devising new data collection processes.

Statistics 52

Statistics Data mining Visualization Reporting 52

Occam's Razor

MARCH 23, 2021

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. What may or may not be as common, but is an integral part of our analytics strategy is the extensive use of controlled experiments to answer life’s hardest questions.

Analytics 131

Analytics Scorecard Strategy Testing 131

Sisense

JUNE 22, 2021

The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients. How to implement a good MTA strategy.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JUNE 4, 2012

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). Organic Search. Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

MARCH 25, 2014

One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. I believe that if you want to win in digital, with your ABO strategy, you have to do Own really well and you have to do Rent really well. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. Looking at total digital advertising spent and the revenue. Make Sure Your Dashboard Is Mobile-Optimized. Media Example. The top viewed articles by visitors.

Dashboards 146

Dashboards Visualization Sales Metrics 146

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

OCTOBER 29, 2021

Armed with powerful visualizations and real-time data, modern weekly summary reports enable businesses to closely monitor their performance and the progress of their strategies to extract relevant insights and optimize their processes to ensure constant growth. Your Chance: Want to build great weekly status reports on your own?

Interactive 220

Interactive Reporting Dashboards Metrics 220

Smart Data Collective

APRIL 18, 2023

What to Look for When Finding a Marketing Agency with a Background in Data Analytics Data analytics is an integral part of any marketing strategy today. They will know how to optimize your campaigns to minimize wasteful ad spend. This reduces wastage and makes advertising more relevant and less expensive.

Marketing 98

Marketing Data Analytics Analytics Advertising 98

CIO Business Intelligence

JANUARY 2, 2024

At SAP, we use business AI to help companies optimize business processes, drive profitability, and boost customer loyalty. Optimizing Operations with AI-Informed Logistics Getting products to customers necessitates having the right products in the right amounts at the right time.

Sales 121

Sales Advertising Key Performance Indicator Optimization 121

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). Efficiency metrics might show the impacts of automation and data-driven decision-making.

Measurement 136

Measurement Digital Transformation KPI Metrics 136

Smart Data Collective

DECEMBER 13, 2022

Data analytics is widely used in business since it allows organizations to better understand their consumers and improve their advertising strategies. Key performance indicators ( KPIs ) help with that. Real-time AI Revision and Optimization. Because of the various advances, this is a highly dynamic sector.

Visualization 135

Visualization Key Performance Indicator Sales Data Lake 135

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? I usually ask them back: What are you trying to get done with your digital strategies ? and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Content Strategy.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

FineReport

MAY 25, 2023

Its primary objective is to enhance the HR department’s recruitment processes, optimize workplace management, and improve overall employee performance. With a plethora of HR key performance indicators (KPIs), the aim is to transition from mere reporting to leveraging analytics effectively.

Dashboards 52

Dashboards Metrics Cost-Benefit Key Performance Indicator 52

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

datapine

MAY 16, 2019

In today’s hyper-connected digital landscape, it’s possible to collect, organize, and present every single fragment of information – from wait time to staff performance and menu optimization – in a way that will help your restaurant evolve and improve on a continual basis. Why Are Restaurant Analytics Important?

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

Occam's Razor

AUGUST 22, 2022

For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake. Each of these rules helps address a common error, collectively they also help you/leaders think through the campaign strategy, consider if they are solving the right problem, and so much more beyond just the KPI.

KPI 105

KPI Metrics Measurement Marketing 105

Occam's Razor

JULY 15, 2014

These are your Directors, your owners of the Paid Search strategy, and other functional leaders. The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., Here's a CDP for our Real Time Site Optimization Team… Their sleeves are rolled up, they are on the stand-by to take real time action.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

FEBRUARY 25, 2014

We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. Calibrate data altitude optimally. #4. Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. Lesson 3: Calibrate data altitude optimally.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Cost Per Lead.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

AUGUST 11, 2015

Silly problem (and an ineffective strategy for the scrapers). To aid further discovery, I've created a drilldown for country to optimize my social participation. Most Social strategies consist of spamming the fresh and moving from fresh to fresher to freshest. I now write once a month, so much of the stuff above is old.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

FineReport

DECEMBER 29, 2021

Dashboard metrics tool tracks key performance indicators to monitor marketing activities over time and across various channels. It uses a performance metrics dashboard. A company can keep track of all critical indicators and benchmarks using a dashboard. Dashboard metrics from FineReport. What is dashboard metrics.

KPI 52

KPI Metrics Dashboards Key Performance Indicator 52

Occam's Razor

AUGUST 11, 2014

So obviously the executives will want a dashboard module that represents search performance. Given our challenges with not provided , (See: Search: Not Provided: What Remains, Keyword Data Options, the Future ), it might be optimal to just have the search engine level view in the dashboard. Always focus on the complete journey!

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

JANUARY 30, 2012

" That will lead to: "Awesome, I know exactly which critical few Key Performance Indicators I'll be showing in our dashboard." I can analyze and then identify an specific optimization/engagement strategy to reduce bounce rates. " Boom! She/he wants more Social traffic. How awesome is that?

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. But, you have an overall structure that can guide your strategy. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. The end goal is to recommend an optimal mix for your marketing budget.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. We are going to discuss a cluster of strategies you can use to ensure that you present your message with radical simplicity and with an incredible focus. Don't underestimate the value of this strategy in your storytelling.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. Dare I say, a key performance indicator. So, great metric.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain.

Marketing 149

Marketing Analytics Advertising Measurement 149

datapine

APRIL 9, 2019

By leveraging HR KPIs (Key Performance Indicators), which are measurements that enable businesses to track very specific areas of human resources-related data, companies like yours can continuously and consistently improve their HR capabilities. Also, problems can be handled before they negatively affect the organization.

Reporting 155

Reporting Dashboards Metrics Cost-Benefit 155

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

datapine

FEBRUARY 23, 2023

It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life. 5) Bar Graphs There are three key types of bar graphs that we will cover in this section: Horizontal, Grouped and Stacked. Let’s dive into them.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

OCTOBER 19, 2010

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. Google Website Optimizer. Special Recommendation: ~ Optimizely. then I recommend using Optimizely.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 23, 2012

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. But it gets worse.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. But it is not a key performance indicator.

Marketing 166

Marketing Metrics Advertising Measurement 166