Smart Data Collective

JUNE 25, 2021

Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

datapine

MAY 9, 2019

Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. They enable powerful data visualization. 1) The raw data.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

JANUARY 4, 2022

Most important KPI? Consider that Display advertising is a tiny part of your budget. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI. Occasionally, I might call it a KPI, but I have never anointed it as the Most Important KPI.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2016

There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). People tend to use the terms metrics and KPIs interchangeably. It's just not a KPI.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86