Smart Data Collective

MARCH 31, 2020

James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns. Some of these companies use AI to improve the targeting of their advertising, curate higher quality content and use machine powered marketing analytics.

Marketing 90

Marketing Advertising Big Data ROI 90

Smart Data Collective

JUNE 25, 2021

Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

datapine

MAY 9, 2019

Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. They enable powerful data visualization. 1) The raw data.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

JULY 24, 2023

Analytics technology has made them even more reliable content distribution networks, since they have detailed engagement data that brands can take advantage of. These graphics, showcasing team lineups, game statistics, and engaging visuals, enhance the fan experience and generate excitement leading up to a match.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Sisense

JANUARY 22, 2021

To business intelligence execs, the top-level view is the integration of everything from containers to ML technologies and visualizations. Analytics must cope with both structured and unstructured data to achieve optimal results. The race to put actionable insights into the hands of users is on.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

Occam's Razor

JANUARY 7, 2019

Take a class in data visualization. Anyone can make a complicated visual, it takes someone very special (you!) My recommendations: Free Courses: Data Visualization and D3.js js and Data Analysis and Visualization at Udacity. Occam’s Razor : Start with this one: Closing Data's Last-Mile Gap: Visualizing For Impact.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

SEPTEMBER 30, 2013

Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. And you have!). People and companies.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154