Advertising Marketing Analytics Measurement Optimization 
Occam's Razor
JULY 5, 2021
This inflates the importance of paid advertising, at the expense of owned and earned tactics – which your company is also investing in. That of course suits the agenda of your Paid Media Marketers just fine. The advertising played a role in driving the conversion. The advertising played a role in driving the conversion.
Smart Data Collective
JULY 11, 2022
The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.
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Smart Data Collective
NOVEMBER 5, 2023
Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.
Occam's Razor
MAY 27, 2015
Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Programmatic advertising is all the rage. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. Programmatic platforms are a panacea.
Occam's Razor
JANUARY 7, 2019
Google Optimize will be one of your BFFs in this quest. Does Facebook advertising really work better than TV? Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. Employees also become smarter when they have to optimize for more than one thing. :).
Occam's Razor
SEPTEMBER 30, 2013
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). That could possibly be considered advertising.
Occam's Razor
APRIL 21, 2014
I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
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