Smart Data Collective

OCTOBER 5, 2021

Most (if not all) marketing activities can be effective ways of generating leads, but in this blog, we’ll be focusing on using analytics to improve your strategy for generating leads through Pay-Per Click (PPC) advertising. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation?

Analytics 120

Analytics Marketing ROI Testing 120

Sisense

JUNE 22, 2021

“As marketers, we’re still stuck with the old ways of thinking that our campaigns must be perfect and have fixed goal posts,” John said. We have to adopt iterative and agile learning methods for campaigns, and we can do this with marketing analytics. So the idea is to devise small test cases.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

MAY 9, 2019

Data access, analytics, and presentation. Data dashboarding and reporting. This data could be anything like sales records for the year, the keywords implemented in your latest advertising program, salary and benefit tables, or profit and loss statements. 4) Data dashboarding and reporting. The data warehouse.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

JANUARY 7, 2019

Does Facebook advertising really work better than TV? 2019's the year you get serious about serious analytics. Bonus: Reporting kills, analysis thrills. If that is true, and it is, :), then what % of time are you personally spending between Data Capture – Data Reporting – Data Analysis ?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Let's go!

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Vast majority of Adobe Analytics / Google Analytics remain last-click based.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Smart Data Collective

AUGUST 31, 2021

This is one of the best ways to use data analytics tools. Then you can make sure your advertising platforms reaches the best converting users. There are a lot of very useful split-testing tools that use sophisticated big data algorithms to see which landing page elements work the best. Run A/B tests as often as possible.

Data-driven 123

Data-driven Marketing Big Data Advertising 123