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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

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5 Ways Machine Learning Can Boost Your Digital Marketing Efforts

Smart Data Collective

As far back as 2018, a veritable eternity in the world of online marketing, over 80% of marketing organizations reported the deployment or growth of their AI and machine learning efforts. Greater Opportunities from Split Testing. Split testing has formed a cornerstone of digital marketing since the beginning.

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What is the Paired Sample T Test and How is it Beneficial to Business Analysis?

Smarten

This article discusses the Paired Sample T Test method of hypothesis testing and analysis. What is the Paired Sample T Test? The Paired Sample T Test is used to determine whether the mean of a dependent variable e.g., weight, anxiety level, salary, reaction time, etc., is the same in two related groups.

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Google Cloud growth slows as Alphabet net income plunges

CIO Business Intelligence

Even though cloud revenue was up, growth was slower than the 38% jump in revenue the company reported for the third quarter of 2022. Meanwhile, Google’s total advertising sales fell to $59 billion, down 3.6% In particular, a slowdown in advertising on YouTube caused revenue to fall for that unit to $7.96 from the $61.2

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Bringing an AI Product to Market

O'Reilly on Data

Product Managers are responsible for the successful development, testing, release, and adoption of a product, and for leading the team that implements those milestones. Some of the best lessons are captured in Ron Kohavi, Diane Tang, and Ya Xu’s book: Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing.

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Real-Time Data: Come for the Resilience, Stay for the Growth

CIO Business Intelligence

More tellingly, organizations that were more concerned about the effects of a possible recession were more likely to be planning bigger IT spending than those who were less concerned, the report said. The recent State of the Data Race 2022 report found that 71% of respondents could tie revenue growth directly to real-time data.

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What Where They Thinking?

Andrew White

They are the road signs that report the number of fatal accidences year to date in that particulate state. The article reports on some analysis related to fatal road accidents that take place in stretches of road that follow such signs. The article reports that authors of the analysis conclude the road sign may distract drivers.