Smart Data Collective

NOVEMBER 20, 2022

Anyone specializing in marketing must join or start a marketing agency to fully utilize their skills, as there is more freedom and opportunity while working for a dedicated marketing firm rather than joining a marketing team of some other company. billion and is expected to grow rapidly.

Manufacturing 133

Manufacturing Marketing Data Analytics Analytics 133

Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. a year until 2030.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Sisense

JUNE 22, 2021

“As marketers, we’re still stuck with the old ways of thinking that our campaigns must be perfect and have fixed goal posts,” John said. We have to adopt iterative and agile learning methods for campaigns, and we can do this with marketing analytics. This results in bad tracking/reporting and inaccurate insights.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

MAY 9, 2019

Data access, analytics, and presentation. Data dashboarding and reporting. This data could be anything like sales records for the year, the keywords implemented in your latest advertising program, salary and benefit tables, or profit and loss statements. 4) Data dashboarding and reporting. The data warehouse.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

OCTOBER 5, 2021

Most (if not all) marketing activities can be effective ways of generating leads, but in this blog, we’ll be focusing on using analytics to improve your strategy for generating leads through Pay-Per Click (PPC) advertising. Is an Analytics-Driven PPC Strategy the Best Approach for Lead Generation?

Analytics 119

Analytics Marketing ROI Testing 119

Occam's Razor

JANUARY 7, 2019

Does Facebook advertising really work better than TV? 2019's the year you get serious about serious analytics. Bonus: Reporting kills, analysis thrills. If that is true, and it is, :), then what % of time are you personally spending between Data Capture – Data Reporting – Data Analysis ?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

MAY 27, 2015

Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). Our advertising will rain down massive revenues! !"

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JANUARY 4, 2022

Consider that Display advertising is a tiny part of your budget. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. A junior Analyst – even a budding reporting-focused new hire – should be watching it. , Conversion Rate, IVT Rate (invalid traffic rate), etc.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

APRIL 21, 2014

Hour-by-hour report please. :)? , We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. First, I blame the analytics vendors. Vast majority of Adobe Analytics / Google Analytics remain last-click based.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

SEPTEMBER 30, 2013

In the right nav you''ll see two discreet sections with my books and my start up Market Motive. That could possibly be considered advertising. There are three posts out of 283 about my book, and just five that mention Market Motive. Make sure you report your micro-conversion rate as well. It is the only way to win big.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. You can control every operation by using cold email advertising, social network sales, personalized promotions, etc., Would you like to make your financial reporting more efficient? Big data technology is incredibly important in many aspects of modern business.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

AUGUST 31, 2021

This is one of the best ways to use data analytics tools. Then you can make sure your advertising platforms reaches the best converting users. AdPushUp’s report showed that conversion rates range between 1 and 3 percent , but A/B split testing drives that rate up. Use native advertising to a certain limit.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Occam's Razor

JUNE 7, 2017

Even with that flaw in reporting, TMAI has Open Rates of around 9,000 (9,895 precisely for the last one). From an advertising perspective, that’s still an audience that might be of value to your business. Buy advertising from Facebook. Buy advertising from Twitter. I’ll make it easy, click this link ! From Snapchat.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

MARCH 7, 2016

There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). Happy analytics. Example: Free report: Do You Need Real Loyalty as a Publisher? ].

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86