Occam's Razor

JULY 5, 2021

When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For Bing gets all the credit for that conversion in your Analytics reports. It is wrong.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Data-driven 148

O'Reilly on Data

JULY 28, 2020

Many companies face a problem that’s even worse: no one knows which levers contribute to the metrics that impact business outcomes, or which metrics are important to the company (such as those reported to Wall Street by publicly-traded companies). When a measure becomes a target, it ceases to be a good measure ( Goodhart’s Law ).

Marketing 363

Marketing Experimentation Metrics Testing 363

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. If you want to go deeper into the topic, take a look at our misleading statistics blog post.

Visualization 267

Visualization Metrics Statistics Dashboards 267

Smarten

JUNE 29, 2018

For example, one might consider two groups of participants that are measured at two different “time points” or two groups that are subjected to two different “conditions” Paired T Test is used to evaluate the before and after of a situation, treatment, condition, etc. is the same in two related groups.

Business Analysis 40

Business Analysis Testing Statistics Advertising 40

Smart Data Collective

OCTOBER 17, 2022

Like any other marketing strategy, you must measure email performance. Transactional data includes first and final purchases, products, number of purchases, date, statistics, typical order value, commodity purchase history, and total spending by a consumer. Digital workers measure almost anything they choose.

Marketing 120

Marketing Optimization Data Analytics Analytics 120

CIO Business Intelligence

MAY 5, 2022

Enterprises now integrate mathematical analysis into their business reporting and build dashboards to generate smart visualizations to quickly understand what’s going on. The goal is to create one pipeline that turns data into a written report complete with charts, tables, and graphs. Now it’s a permanent part of the workflow.

Data Science 127

Data Science Analytics Machine Learning Optimization 127

O'Reilly on Data

DECEMBER 12, 2019

The study of security in ML is a growing field—and a growing problem, as we documented in a recent Future of Privacy Forum report. [8]. Currency amounts reported in Taiwan dollars. Residuals are a numeric measurement of model errors, essentially the difference between the model’s prediction and the known true outcome.

Machine Learning 198

Machine Learning Modeling Testing Risk Management 198

datapine

MARCH 18, 2020

Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. When you add up modern technology and a professional report tool , your reporting processes in the social realm will reap many rewards.

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

APRIL 30, 2020

According to a recent report by McKinsey & Company (American management consulting firm) stated that a small retail business can effectively increase its profit margins by over 60 per cent with proper utilisation of Big Data. Targeting only interested users makes your campaigns more profitable.

Big Data 88

Big Data Marketing Strategy Advertising 88

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. You see more digital metrics because digital is more measurable.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

JANUARY 6, 2010

The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). 2 Learn basic statistics. Their home page is a mess. That's sucking.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

APRIL 30, 2018

The Advertising Ecosystem: Passive Consumption. The Advertising Ecosystem: Passive Consumption. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. These are important questions facets of, and delivery optimization of, the advertising. Closing Thoughts.

Advertising 117

Advertising Metrics Measurement Insurance 117

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. They can evaluate architectural measures, quality measures, software complexity, or functional size. What Are Product Metrics?

Metrics 141

Metrics KPI Measurement Dashboards 141

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. Under modern day reporting standards, companies are formally obligated to present their financial data in the following statements: balance sheet, income statement, and cash flow statement.

Metrics 98

Metrics Finance Reporting KPI 98

FineReport

DECEMBER 29, 2021

There will be no more sifting through reports to find the information you need. For example, track the efficacy of particular sales efforts using a measure or KPI (Key Performance Indicator). The time to hire is an essential measure in recruitment. This also acts as a measure of the effectiveness of the hiring procedure.

KPI 52

KPI Metrics Dashboards Key Performance Indicator 52

datapine

MAY 16, 2019

A sobering statistic if ever we saw one. While there’s no quickfire solution or definitive answer to this question, we can say that investing in data-driven solutions, reporting tools , and leveraging the power of restaurant analytics will help you succeed in this most cutthroat of industries. channels like Animal Planet.

Analytics 163

Analytics Predictive Analytics Advertising Dashboards 163

The Unofficial Google Data Science Blog

MAY 31, 2016

However, it is generally not possible to determine the incremental impact of advertising by merely observing such data across time. One approach that Google has long used to obtain causal estimates of the impact of advertising is geo experiments. It is important that we can measure the effect of these offline conversions as well.

Advertising 42

Advertising Testing Sales Statistics 42

datapine

FEBRUARY 23, 2023

2) Charts And Graphs Categories 3) 20 Different Types Of Graphs And Charts 4) How To Choose The Right Chart Type Data and statistics are all around us. It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life.

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

OCTOBER 24, 2016

They base all computations in their standard reports on an awfully silly thing called last-click. Because the above picture actually looks like this… Suddenly most of your standard Adobe and Analytics reports are more than lying to you about the effectiveness of your marketing investments. I love this report.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? In answering that question we often get trapped in our "top ten pages viewed" type reports in our digital analytics tools. Perhaps you are skeptical. I understand.

Marketing 135

Marketing Statistics Strategy Consulting 135

Cloudera

NOVEMBER 2, 2020

An AdTech company in the US provides processing, payment, and analytics services for digital advertisers. Ad hoc exploration and scheduled reports. These are end-to-end, high volume applications that are used for general purpose data processing, Business Intelligence, operational reporting, dashboarding, and ad hoc exploration.

Data Warehouse 97

Data Warehouse Optimization Dashboards Interactive 97

Occam's Razor

AUGUST 11, 2014

You can use the standard Channels report, or you can create a custom report. I'll show just the standard reports directly from GA for rest of this post. Almost always your efforts to apply custom or standard attribution models will show up in tables and graphs that measure conversions/outcomes. Always do this!

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Domino Data Lab

MAY 8, 2019

Visualizations are vital in data science work, with the caveat that the information that they convey may be 4-5 layers of abstraction away from the actual business process being measured. measure the subjects’ ability to trust the models’ results. Use of influence functions goes back to the 1970s in robust statistics.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Domino Data Lab

AUGUST 8, 2019

Their approach is to bombard “organoid” mini brains living in vats with potential cancer meds, to measure the meds’ relative effects. to join data science teams, e.g., to support advertising, social networks, gaming, and so on—I hired more than a few. Afterward, I headed quietly back to my laptop for some light coding to recover.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

Smart Data Collective

NOVEMBER 7, 2019

Mobile app development is a disruptive process that not only requires the realization of ideas but also requires using the right technology to build the app to ensure audience engagement and traction through adequate marketing measures. billion in revenues via paid downloads and in-app advertising by 2020.

Machine Learning 47

Machine Learning Marketing Recreation/Entertainment Advertising 47

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. But you can probably find 1000 people *relevant* to your brand and message by advertising on 28 *relevant* channels in the long tail (those after channel #14).

Marketing 140

Marketing B2B Measurement Risk 140

datapine

AUGUST 29, 2022

Stein Kretsinger, founding executive, Advertising. He recognizes big online companies like Google or Facebook as the originators of the top big data tools and technologies, as well as data-driven management reporting and best practices. An excerpt from a rave review: “The Freakonomics of big data.”.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

datapine

DECEMBER 28, 2021

1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics? If all this is true, what is the problem with statistics? What Is A Misleading Statistic?

Statistics 363

Statistics Advertising Visualization Data mining 363

datapine

SEPTEMBER 4, 2023

As a result, you can develop a management report that will enable you to gain the insights you need to make changes that have a positive impact on the business. 21) Data Breaches By Data Sensitivity **click image for source** According to a report by IBM, the global average cost of a data breach in 2023 was 4.45

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264

Jet Global

FEBRUARY 25, 2021

He divided his students into two groups and provided them with statistics about crime rates in the United States. In contrast, only 5 percent of students could remember even a single statistic. This includes information that has been summarized and presented as a tabular report, as well as unfiltered data. His guiding principle?

Visualization 75

Visualization Finance Cost-Benefit Reporting 75

Edwin Chen

JANUARY 7, 2013

From a search and advertising perspective, however, these sudden events pose several challenges: The queries people perform have never before been seen, so it’s impossible to know beforehand what they mean. Behind the scenes: we run a Storm topology that tracks statistics on search queries.

Statistics 73

Statistics Machine Learning Advertising Metadata 73