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How Macmillan Publishers authored success using IBM Cognos Analytics

IBM Big Data Hub

Macmillan Publishers is a global publishing company and one of the “Big Five” English language publishers. They published many perennial favorites including Kristin Hannah’s The Nightingale , Bill Martin’s Brown Bear, Brown Bear, what do you see?

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5 Things You Didn’t Know About FDA Data-Driven Software Validation

Smart Data Collective

Data analytics has been very important for the FDA. They have used big data in many of their regulatory approaches. Big data has been instrumental in the software development process. The FDA has used data analytics technology to streamline their process and drastically reduce the risk of missing anything pertinent.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

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How Data Analytics Can Change the Way In-House Legal Departments Do Business 

Smart Data Collective

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting.

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HR Analytics is the Basis of New Workforce Management Software

Smart Data Collective

Data analytics technology has helped many employers boost productivity and increase employee morale. billion on HR analytics by 2024. The sudden interest in data analytics in the human resource management profession are obvious. Data Analytics in the HR Field is More Important than Ever.

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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137
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Big Data is an Important Part of Library Marketing Strategies

Smart Data Collective

We are all in awe of the changes that big data has created for almost every industry. The implications of big data is more obvious in some industries than others. For example, we can all appreciate the tremendous changes that data science has created for the financial industry, healthcare and web design.