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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. We will also cover some of the changes brought on by data analytics.

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5 Ways Data Analytics Helps Investors Maximize Stock Market Returns

Smart Data Collective

We have previously talked about the reasons that data analytics technology is changing the financial industry. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. Technical analysts can also benefit from investing in data analytics technology.

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Managing Seasonal Fluctuations in Retail with Analytics

Smart Data Collective

Data analytics technology has helped retail companies optimize their business models in a number of ways. One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. There are a number of huge benefits of using data analytics to identify seasonal trends.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Big data can be very valuable for product marketing.

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Predictive Analytics Drives Criminal Justice Reform with Recidivism Forecasting

Smart Data Collective

We have previously talked about the role of predictive analytics in helping solve crimes. However, big data has also led to some concerns with racial profiling and other biases. Fortunately, machine learning and predictive analytics technology can also help on the other side of the equation.

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Guidelines on Using Data Analytics for Finding the Right Price Points

Smart Data Collective

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. How Can Data Analytics Help with Creating a Pricing Strategy?

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Will Predictive Analytics Help Forecast Profitable IPOs for Stock Traders?

Smart Data Collective

Investors are looking towards new machine learning capabilities to get more value out of their strategies by choosing better performing securities. A lot of experts have talked about the benefits of using predictive analytics technology to forecast the future prices of various financial assets , especially stocks.