TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

B2B 52

B2B Data Analytics Technology Analytics 52

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

B2B 52

B2B Data Analytics Technology Analytics 52

Smart Data Collective

NOVEMBER 20, 2022

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face.

Manufacturing 133

Manufacturing Marketing Data Analytics Analytics 133

Corinium

SEPTEMBER 6, 2021

MONDAY, 6 SEPTEMBER 2021 – Corinium Global Intelligence (“Corinium” or “the Group”), the global B2B information service provider of events and market intelligence company, has announced its acquisition of RE•WORK today. RE•WORK is the leading events provider for deep learning as well as applied AI.

B2B 435

B2B Deep Learning Digital Transformation Data Processing 435

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. When companies use data analytics, the processing of data is lightning fast.

Marketing 111

Marketing Data Analytics Key Performance Indicator Analytics 111

Smart Data Collective

OCTOBER 17, 2022

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. There are four types of data analytics for various marketing reasons. Most marketers assume behavior analytics are enough since they’re so valuable. Segmentation.

Marketing 120

Marketing Optimization Data Analytics Analytics 120

Smart Data Collective

APRIL 20, 2022

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. Analytics is the Basis for Successful Telemarketing Strategies.

Strategy 102

Strategy Optimization Analytics B2B 102

Smart Data Collective

NOVEMBER 18, 2021

B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable. Don’t Forget to Use Data Analytics to Improve Customer Retention. Elevate Shopping Experiences.

Data Strategy 127

Data Strategy B2B Strategy Big Data 127

Boris Evelson

OCTOBER 5, 2023

Text analytics is a peculiar software market segment. Vendors typically have a main offering that heavily relies on text mining and analytics, but they rarely position themselves explicitly as “text analytics platforms.”

Analytics 114

Analytics Software Marketing B2B 114

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. Not convinced? Just ask marketers.

Marketing 141

Marketing Data Analytics Analytics B2B 141

Smart Data Collective

APRIL 7, 2022

There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. These benefits include the following: You can use data analytics to better understand the preferences of your users and provide personalized product recommendations.

B2B 107

B2B Sales Big Data Cost-Benefit 107

Smart Data Collective

MAY 19, 2022

More companies are using data analytics and AI to optimize their marketing strategies. You can use their sophisticated analytics dashboard to improve your marketing strategies. One option is to use data analytics to improve your LinkedIn Ads targeting. Data Analytics Can Improve the Performance of Your LinkedIn Advertising.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

bridgei2i

JANUARY 19, 2021

WEBCAST: Analytics Through the Lens of Conversational AI. But now, with the advances in AI, it is possible to make the insights from BI and analytics easier to consume, through a conversational interface. Technologies like Natural Language Processing (NLP) are making analytics insights easier to consume through conversational AI.

Analytics 98

Analytics B2B Dashboards Sales 98

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Marketing 98

Marketing B2B Experimentation Cost-Benefit 98

Smart Data Collective

SEPTEMBER 9, 2020

However, phone analytics is another important facet of digital marketing. While there are many tools to help you see how online marketing campaigns , you might feel stuck when it comes to phone analytics. With B2B marketing, calls are often set up after information is entered in an online form. Gaining Insights into Phone Calls.

Marketing 91

Marketing Analytics B2B Big Data 91

Smart Data Collective

NOVEMBER 29, 2021

Data analytics has become a very important element of success for modern businesses. However, there are some other benefits of using data analytics that don’t get quite as much attention. However, there are some other benefits of using data analytics that don’t get quite as much attention. Define Your Objectives.

Data Analytics 111

Data Analytics Analytics Big Data B2B 111

CIO Business Intelligence

JUNE 21, 2023

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.

IT 94

IT B2B Digital Transformation Sales 94

Smart Data Collective

NOVEMBER 20, 2022

Also, if you’re dealing with other businesses, you can employ big data analytics tools to examine b2b data and find out information such as hidden patterns, market trends, and more. You can use these data to achieve clarity in pricing, which can be crucial in the business-to-business (B2B) sector. Making Pricing Decisions.

Big Data 134

Big Data Sales Marketing B2B 134

Smart Data Collective

MARCH 14, 2022

Data analytics technology is becoming a more important aspect of business models in all industries. They need to leverage analytics strategically to maximize their revenue. Data Analytics is an Invaluable Part of SaaS Revenue Optimization. There are entire analytics interfaces dedicated exclusively to SaaS companies.

Modeling 99

Modeling Analytics Sales Key Performance Indicator 99

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) Is Your Data Strategy Lacking?

Data Strategy 92

Data Strategy Strategy B2B Data-driven 92

bridgei2i

SEPTEMBER 21, 2021

Today enterprises are navigating across a spectrum of technologies powered by the Internet, cloud computing, and mobile applications, which have changed how B2B enterprises engage and transact with their customers. Currently, B2B buyers are increasingly opting towards omnichannel experiences. Nicholas Stamp Miller is the Sr.

Enterprise 98

Enterprise B2B Data-driven Sales 98

bridgei2i

FEBRUARY 21, 2020

As technology innovates year after year, AI-powered analytics has likewise evolved, while keeping a decade-long marathon-paced trend in popularity. In fact, statistics from Maryville University on Business Data Analytics predict that the US market will be valued at more than $95 billion by the end of this year. Fascinated by IoT?

IoT 83

IoT Analytics Deep Learning B2B 83

Sisense

NOVEMBER 5, 2020

It will also give you access to advanced technologies like predictive analytics, which can help you get ahead of trends, alert you to staffing issues, skill gaps, and market fluctuations, and provide guidance in an uncertain world. Bottom line: You need a mature people analytics program to really impact business outcomes. That’s right!

People Analytics 85

People Analytics Analytics Digital Transformation Metrics 85

Dataiku

FEBRUARY 14, 2022

CoEnterprise is an award-winning B2B software and professional services company headquartered in New York City. As a Tableau Premier and Snowflake partner, CoEnterprise delivers supply chain and business analytics solutions and services that empower companies to make faster, smarter business decisions.

B2B 59

B2B Business Analytics Software Analytics 59

BizAcuity

APRIL 6, 2022

A majority of online casinos have also started accepting various cryptocurrencies as payments and many B2B gaming providers have been heavily investing in crypto gaming to meet with the rising demand. Crypto casinos need a solid operation strategy, an analytics platform and a fail-safe mechanism in place.

Data Analytics 52

Data Analytics Analytics B2B Deep Learning 52

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in simple terms can be defined as the process used to identify, understand, predict and model sales trends and sales results and in this process of understanding of these trends helps its users in finding improvement points. Sales Analytics in Event Industry – A Perspective View.

Sales 67

Sales Analytics B2B ROI 67

CIO Business Intelligence

FEBRUARY 15, 2024

Its industrial B2B arm focuses on adhesives technologies, like Loctite, while its B2C consumer goods arm owns brands such as Dial and Purex. However, at the same time, SAP was working on a new feature for the SAP Analytics Cloud: Just Ask, which applies gen AI to search-driven analytics.

B2B 138

B2B Optimization Machine Learning Software 138

Sisense

MAY 22, 2019

In the B2B subscription economy, we’re all well acquainted with the popular adage: it’s more expensive to acquire a new customer than it is to keep a current customer happy. Tracking customer success analytics over time will help you pinpoint trends in customer life expectancy and—most importantly—churn reason.

Analytics 74

Analytics Dashboards B2B KPI 74

bridgei2i

NOVEMBER 8, 2021

As enterprises navigate through the spectrum of new technologies powered by the Internet, cloud computing, mobile applications, and artificial intelligence, the landscape of how B2B enterprises engage and transact with their customers is undergoing a dramatic transformation. This is essentially done by: Personalized omnichannel CX.

Enterprise 52

Enterprise B2B Sales Cost-Benefit 52

CIO Business Intelligence

JUNE 16, 2022

On its part, Amplitude recently launched a customer data platform with analytics capabilities complemented by an aggressive pricing strategy to take on rival vendors.

B2B 104

B2B Insurance Sales Marketing 104

CIO Business Intelligence

OCTOBER 17, 2023

The Zscaler Zero Trust Exchange provides a holistic approach to securing users, workloads, IoT/OT devices, and B2B partners. Pillar 4: Business analytics With the world’s largest security cloud processing more than 300 billion transactions per day, Zscaler provides unparalleled business analytics.

Digital Transformation 143

Digital Transformation B2B IoT Cost-Benefit 143

Smart Data Collective

NOVEMBER 15, 2022

Even though webinars have been around since the early-2000s, the core crux of B2B marketing and enterprise sales still relied on trade shows, conferences, cold calls, and physical demonstrations. Tracking & Analytics. Why Run A Webinar At All? Content Localization.

Marketing 111

Marketing B2B Sales Data Processing 111

CIO Business Intelligence

APRIL 14, 2022

But B2B companies have not been entirely immune to the shift toward digital services, with many of late launching transformations of their own centered around revamping old ways of conducting business in a new world. In many cases, they were forced to move because of disruptions in their sales teams and/or supply chain.”. “In

B2B 98

B2B Digital Transformation Data Lake Sales 98

Smart Data Collective

APRIL 4, 2021

In fact, as per stats, 93% of B2B marketers use email channels for distributing content and 72% of customers prefer email as their main channel for business communication. After all, it is believed that most B2B Business would use SFA as a tool to manage their business. Reports and Analytics. What is a CRM anyway?

Data-driven 94

Data-driven Marketing B2B Big Data 94

Jet Global

DECEMBER 1, 2023

In our last post based on the results of DSG’s survey we talked about meeting the expectations of today’s B2B eCommerce shopper and why it is a priority for distributors. Analytics also tell us that page views per visit are higher when pages include links to related products, services, and value-add content.

B2B 52

B2B Cost-Benefit Manufacturing Sales 52

bridgei2i

MAY 18, 2020

As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world. However, this crisis will test the progress made.

B2B 52

B2B Sales ROI Marketing 52

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. But integrating data isn’t easy.

Data Warehouse 89

Data Warehouse Data-driven Machine Learning B2B 89