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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

Behavioral analytics (predictive and prescriptive). Agile analytics (DataOps). Journey Sciences (using graph and linked data modeling). Real-time sentiment analysis and response (social customer care). Conversational chatbots (using NLG: Natural Language Generation).

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. Segmentation.

Marketing 120
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2 Innovations That Can Tip the Balance in Cybersecurity

CIO Business Intelligence

Software-based advanced analytics — including big data, machine learning, behavior analytics, deep learning and, eventually, artificial intelligence. But improved use of automation — combined with software-based advanced analytics — can help level the playing field.

Software 138
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Traditional security with a universally high adoption across all sectors

BI-Survey

When it comes to security analytics, one should look at the Real-Time Security Intelligence products on-premises or as managed services, as well as more specialized products like User Behavior Analytics. Big Data and Information Security Report.

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How to handle a ransomware attack 

IBM Big Data Hub

IBM Security® QRadar® SIEM applies machine learning and user behavior analytics (UBA) to network traffic alongside traditional logs for smarter threat detection and faster remediation.

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What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

In the modern world of business, data is one of the most important resources for any organization trying to thrive. Business data is highly valuable for cybercriminals. They even go after meta data. Big data can reveal trade secrets, financial information, as well as passwords or access keys to crucial enterprise resources.

Testing 123
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What is a phishing simulation?

IBM Big Data Hub

IBM Security® QRadar® SIEM applies machine learning and user behavior analytics (UBA) to network traffic alongside traditional logs for smarter threat detection and faster remediation.

Testing 82