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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. There are four types of data analytics for various marketing reasons. Behavioral Information includes understanding the audience’s interest and interaction with your email.

Marketing 120
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When the Voice of the Customer Actually Talks

Rocket-Powered Data Science

In recent years, even government agencies have increased their attention on Citizen Experience (CX) and Voice of the Citizen (VoC), to inform and guide their citizen services. CX has become increasingly data-informed and data-driven, with VoC data being one of the key data sources.

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Four Reasons Why Retail Analytics Solutions Are Important

bridgei2i

Four Reasons Why Retail Analytics Solutions Are Important. The retail market hinges on customer behavior. The sales of goods and services are primarily dependent on the present demands and requirements of the customers, and their behavior exerts a significant impact on trends in retail. Customer Behavior Analytics.

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7 Ways to End Dead Digital Weight on Your Website with Analytics

Smart Data Collective

The first websites predated modern analytics technology. Google Analytics wasn’t launched until 2005. However, advances in analytics over the past decade have made it easier for companies to create quality websites. Keep reading to learn more about using analytics to optimize your website.

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2 Innovations That Can Tip the Balance in Cybersecurity

CIO Business Intelligence

Software-based advanced analytics — including big data, machine learning, behavior analytics, deep learning and, eventually, artificial intelligence. But improved use of automation — combined with software-based advanced analytics — can help level the playing field. These steps usually occur in that order, but not always.

Software 132
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Cybersecurity On Call: Information War with Bill Gertz

Cloudera

Bill has joined us to discuss his most recent book on how nation-states are using the digital front to begin information wars. He is here today to discuss his latest book, “ iWar: War and Peace in the Information Age ”. The post Cybersecurity On Call: Information War with Bill Gertz appeared first on Cloudera Blog.

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How to use data detection and response (DDR) to gain early warning into data leakage from insider threats

Laminar Security

DDR is a data security solution that leverages artificial intelligence, machine learning, and behavioral analytics to monitor, detect, and respond to data activity across endpoints, networks, cloud, and applications. DDR covers all data sources, destinations, users, and behaviors.