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How Businesses Use Analytics to Rank Higher in Search Engines

Smart Data Collective

Analytics has become very important in the field of marketing. A growing number of businesses are finding new analytics tools to streamline their marketing efforts in a variety of ways. A lot of analytics tools are focused around improving social media marketing. Analytics as a Component of Modern SEO.

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Deciphering Value Points Of Salesforce Einstein Analytics With Big Data

Smart Data Collective

The business services sector is expected to spend over $77 billion on big data in the near future. Marketing services account for the largest fraction of expenditures here. Salesforce recently created a new product called Einstein Analytics. So, what is Salesforce Einstein Analytics? Einstein AI Analytics benefits.

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The impact of AI on edge computing

CIO Business Intelligence

IDC forecast shows that enterprise spending (which includes GenAI software, as well as related infrastructure hardware and IT/business services), is expected to more than double in 2024 and reach $151.1 billion in 2027 with a compound annual growth rate (CAGR) of 86.1% over the 2023-2027 forecast period 1.

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How to successfully integrate data in a hybrid environment

CIO Business Intelligence

Effective data integration lays the foundation for success in the digital era, from enabling advanced analytics and AI/ML modeling to facilitating real-time decision-making and driving innovation. However, many enterprises face significant challenges in achieving this seamlessly.

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Unilever leverages ChatGPT to deliver business value

CIO Business Intelligence

CPG titan Unilever has been answering the challenge with analytics and artificial intelligence (AI). Alessandro Ventura, CIO and vice president of analytics and business services for North America at Unilever, has been at the forefront of helping the company apply AI to its businesses for years.

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Konica Minolta’s cloud play is crucial for office comeback

CIO Business Intelligence

The blueprint of that transformation, which is based on Google Cloud Platform and its core microservices, was designed roughly two years ago but its implementation — which first involves migrating data to the cloud and then implementing analytics — has just begun. Today, the company uses Tableau and PowerBI for analytics.

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How Well-established Enterprises Can Achieve Innovation without Disruption

CIO Business Intelligence

The company worked incrementally, first by strengthening its market share through strategic acquisitions and then by adding multi-channel marketing as a business service. Today, Yellow Pages provides the same service as its first publication back in 1966 faster and better.