CIO Business Intelligence

JUNE 1, 2023

They may also be eager to quickly ditch new technologies that don’t provide significant benefits. A transformation in marketing Other research backs up the premise that GAI is having a transformative effect on the role of marketers, who are becoming bolder and more experimental with their martech stacks.

Marketing 87

Marketing B2B Experimentation Cost-Benefit 87

Ontotext

MAY 31, 2023

It contains the ground truth about pathological mechanisms, molecules, interactions, drugs and targets. What are the benefits of Ontotext’s method? Researchers and medical professionals can benefit from AI-predicted gene-disease prediction in various ways.

Experimentation 52

Experimentation Cost-Benefit Predictive Modeling Risk 52

Ontotext

JULY 6, 2023

This shift of both a technical and an outcome mindset allows them to establish a centralized metadata hub for their data assets and effortlessly access information from diverse systems that previously had limited interaction. The solution brings many business benefits. The business benefits here are also significant.

Cost-Benefit 52

Cost-Benefit Metadata Experimentation Risk 52

datapine

FEBRUARY 4, 2020

While your keyboard is burning and your fingers try to keep up with your brain and comprehend all the data you’re writing about, using an interactive online data visualization tool to set specific time parameters or goals you’ve been tracking can bring a lot of saved time and, consequently, a lot of saved money. Regularly monitor your data.

Reporting 280

Reporting Marketing Advertising Metrics 280

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. 46% of survey respondents in 2024 showed a preference for open source models.

Cost-Benefit 91

Cost-Benefit Modeling Manufacturing Interactive 91

IBM Big Data Hub

SEPTEMBER 25, 2023

But what most people don’t realize is that behind the scenes, Uber is not just a transportation service; it’s a data and analytics powerhouse. This blog takes you on a journey into the world of Uber’s analytics and the critical role that Presto, the open source SQL query engine, plays in driving their success.

OLAP 88

OLAP Data Lake Data-driven Snapshot 88

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. Why should Chief Data & Analytics Officers care about data security? That’s the reward.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). Media-Mix Modeling/Experimentation. It will save you hours and hours of time, effort and focus.

Metrics 141

Metrics Reporting Analytics Marketing 141

Alation

SEPTEMBER 28, 2022

The term has been used a lot more of late, especially in the data analytics industry, as we’ve seen it expand over the past few years to keep pace with new regulations, like the GDPR and CCPA. Teams are better able to conduct research on AI technologies , new analytics tools, and methods and share them in a DataOps environment.

Cost-Benefit 52

Cost-Benefit Data Quality Manufacturing Testing 52

Ontotext

DECEMBER 30, 2022

9 years of research, prototyping and experimentation went into developing enterprise ready Semantic Technology products. GraphDB 10 brings smarter and simpler cluster architecture enabling, among other benefits, best in class resilience and reduced infrastructure costs. Typical memory usage is now 15% to 20% less.

Enterprise 52

Enterprise Sales Cost-Benefit Marketing 52

Ontotext

DECEMBER 30, 2022

9 years of research, prototyping and experimentation went into developing enterprise ready Semantic Technology products. GraphDB 10 brings smarter and simpler cluster architecture enabling, among other benefits, best in class resilience and reduced infrastructure costs. Typical memory usage is now 15% to 20% less.

Enterprise 52

Enterprise Sales Cost-Benefit Marketing 52

AWS Big Data

JUNE 20, 2023

Amazon Athena is an interactive query service that makes it easy to analyze data in Amazon Simple Storage Service (Amazon S3) and data sources residing in AWS, on-premises, or other cloud systems using SQL or Python. Apache Iceberg is an open table format for very large analytic datasets. Mikhail specializes in data analytics services.

Data Lake 75

Data Lake Data Science Recreation/Entertainment Experimentation 75

Perceptual Edge

AUGUST 26, 2019

These two fields overlap in many ways because they both visualize information, but they also significantly differ, and the differences cannot be ignored, certainly not when exploring the potential benefits of VR. When considering the potential benefits of VR for data visualization, skepticism is healthy. Her case is hollow.

Visualization 52

Visualization Cost-Benefit Interactive Experimentation 52

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) Last Interaction/Last Click Attribution model. First Interaction/First Click Attribution Model. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. Multi-Channel Attribution Models.

Modeling 161

Modeling Optimization Marketing Interactive 161

CIO Business Intelligence

APRIL 5, 2023

Midjourney, ChatGPT, Bing AI Chat, and other AI tools that make generative AI accessible have unleashed a flood of ideas, experimentation and creativity. While a sassy chatbot will suit some brands, you don’t want to make the headlines because a customer received dangerous advice or got insulted by your chatbot.

Modeling 88

Modeling Testing Cost-Benefit Experimentation 88

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. Get everyone involved!

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

AWS Big Data

NOVEMBER 14, 2023

With a combination of low-latency data streaming and analytics, they are able to understand and personalize the user experience via a seamlessly integrated, self-reliant system for experimentation and automated feedback. Real-time streaming data technologies are essential for digital transformation.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. Caring touches all sorts of interactions you’ll have. A huge benefit is that it diversifies your view/job/thinking/culture/problem space/people you work with/joy sources.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Companies that succeed at machine learning tend to build on those existing analytics use cases.

Management 110

Management Machine Learning Experimentation Metrics 110

Domino Data Lab

JULY 2, 2019

Interactive Query Synthesis from Input-Output Examples ” – Chenglong Wang, Alvin Cheung, Rastislav Bodik (2017-05-14). Clearly, SQL helps reduce cognitive load for those who are learning about data management and analytics. The benefits of this approach (lower cognitive load, etc.) Software writes Software? SQL and Spark.

Metadata 105

Metadata Machine Learning Data Science Data-driven 105

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

It is important to make clear distinctions among each of these, and to advance the state of knowledge through concerted observation, modeling and experimentation. These quasi-explanations usually involve large, real effects and interactions so complex that arguments based on them are often non-falsifiable.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. Economic Value (EcV) is the value of short and long-term revenue and cost savings. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167