Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

Cloudera

SEPTEMBER 19, 2023

Adding another position may not be terribly appealing, but there is one C-suite role every company should consider—chief data and analytics officer (CDO or CDAO). Data is the lifeblood of modern business, the fuel that powers digital transformation, and every company should have a data strategy.

IT 78

IT Data Strategy ROI Data-driven 78

Smart Data Collective

SEPTEMBER 12, 2019

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. Big data makes companies more responsive to customers.

Big Data 69

Big Data Marketing Data Strategy Strategy 69

CDW Research Hub

APRIL 28, 2020

Cloud data platforms provide the speed, performance and scalability that is required to handle an exponential growth in volume of data. Whether on AWS, Azure, Google Cloud Platform, or all three, you need a data and analytics platform that can take full advantage of the power and economics of the cloud.

Data-driven 52

Data-driven Analytics Consulting ROI 52

Smart Data Collective

FEBRUARY 20, 2022

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. You will get a better sense of the reasons that you should make investing in big data a top priority.

Big Data 112

Big Data Management Finance Data-driven 112

DataKitchen

JUNE 24, 2021

Chris Bergh came to DataOps because his life in data and analytics “sucked.” “ People would call me up when things were late, they would yell at me when things were wrong, and even when we did a good job there were 5, 10, or 15 follow-up questions that would take months to answer.” DataOps Maximizes Your ROI.

ROI 211

ROI Metrics Measurement Cost-Benefit 211

IBM Big Data Hub

DECEMBER 16, 2022

Their role has expanded from providing business intelligence to management, to ensuring high-quality data is accessible and useful across the enterprise. In other words, they must ensure that data strategy aligns to business strategy. But process and people can’t be ignored.

Enterprise 52

Enterprise Data Architecture Data-driven ROI 52

Smart Data Collective

JANUARY 27, 2022

More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. 5 Create a Data-Centric Culture.

Optimization 106

Optimization IT Big Data Cost-Benefit 106

CIO Business Intelligence

OCTOBER 4, 2022

For the CIO to be successful with this, there needs to be a comprehensive strategy that extends far beyond simply deploying new technologies. Many CIOs are now working with an IT environment that can deliver a modern data strategy but are struggling to unlock the full potential.

Cost-Benefit 92

Cost-Benefit Strategy ROI Digital Transformation 92

Smart Data Collective

JULY 26, 2023

Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without. Companies using big data reportedly have 115% higher ROIs.

Data-driven 75

Data-driven Management Sales Big Data 75

Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. You need to take the preceding steps.

Data-driven 86

Data-driven Big Data Metrics Strategy 86

Smart Data Collective

JUNE 29, 2022

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Always Provide Value.

B2B 107

B2B Data-driven Marketing Strategy 107

Decision Management Solutions

FEBRUARY 23, 2021

In a recent survey by Harvard Business Review, only about a third of participating organizations reported that they have a well-articulated data strategy, are seeing transformative results from their data initiatives, and/or see their organization as being data-driven.

Data-driven 52

Data-driven Management ROI Data Strategy 52

CIO Business Intelligence

JUNE 16, 2022

Most organizations (81%) don’t have an enterprise data strategy that enables them to fully capitalize on their data assets, according to Accenture. IT funding might be on the rise, but the ROI for the business from technology investments isn’t as high as it should be. Data Management, IT Leadership

IT 118

IT Experimentation IoT Data-driven 118

Cloudera

AUGUST 22, 2021

This makes it tougher to understand the app dependencies and accurately assess for feasibility, costs, implementation and ultimately generate ROI. There also needs to be a cloud-first strategy that should have buy-in from upper management. The strategy should also be understood and embraced by the entire organization.

Cost-Benefit 105

Cost-Benefit Strategy IoT ROI 105

Cloudera

NOVEMBER 25, 2021

CDP Hybrid Cloud can help our customers run on both AWS and Private cloud to provide the ultimate flexibility for data-in-motion and data-at-rest anywhere, without compromising performance, scalability, or security. We are also seeing productivity increase, lower total cost of ownership and higher ROI. The Power of Two.

Machine Learning 90

Machine Learning IoT Risk ROI 90

CIO Business Intelligence

NOVEMBER 2, 2023

Rapid advancements in artificial intelligence (AI), particularly generative AI are putting more pressure on analytics and IT leaders to get their houses in order when it comes to data strategy and data management. Only 6% feel their data maturity is below industry standard or nonexistent.

Data Strategy 122

Data Strategy Strategy Sales Data Governance 122

Alation

JANUARY 10, 2023

These are companies that have tried to make something resembling a data catalog themselves — e.g., using business glossaries, spreadsheets, and other systems — but they have recognized problems with this method. Starting a data strategy journey. A data catalog provides them with the tools to achieve this goal.

ROI 52

ROI Data Lake Strategy Data-driven 52

BizAcuity

MAY 16, 2022

We get critical business insights based on how well we leverage our business data. Such insights can be excellent fuel to marketing strategy, analytics, and campaign optimization. All of which can be used to increase profitability, gain better ROIs, and be better adapted to changing economic landscape and consumer behavior.

Business Intelligence 52

Business Intelligence Data mining Visualization Data Lake 52

Jen Stirrup

MARCH 29, 2023

What does a sound, intelligent data foundation give you? It can give business-oriented data strategy for business leaders to help drive better business decisions and ROI. It can also increase productivity by enabling the business to find the data they need when the business teams need it.

Metadata 121

Metadata Data Warehouse Data Integration Business Intelligence 121

Alation

APRIL 19, 2021

With a good plan and a modern data catalog, you can minimize the time and cost of cloud migration. Source: Webinar with data expert Ibby Rahmani: Emerging Trends in Data Architecture: What’s the Next Big Thing? Alation & Global Data Strategy). Data Strategy Drives Cloud Strategy.

Cost-Benefit 111

Cost-Benefit Strategy Enterprise Data Strategy 111

datapine

JANUARY 24, 2021

Based on your company’s strategy, goals, budget, and target customers you should prepare a set of questions that will smoothly walk you through the online data analysis and help you arrive at relevant insights. For example, you need to develop a sales strategy and increase revenue. Giving the most ROI? Driving revenue?

IT 317

IT Statistics KPI Data-driven 317

bridgei2i

JUNE 23, 2021

An effective Enterprise AI strategy should include the following aspects: Understanding AI Journey. Hence, companies plan, execute, and manage the AI adoption process by understanding the value that AI, analytics, and emerging technologies can deliver to their business. Strong Data-Driven Culture. Data is at the core of AI.

Strategy 52

Strategy Enterprise Key Performance Indicator ROI 52

Sisense

NOVEMBER 26, 2019

You know your company has a lot of data, but are you using it to make smarter decisions? Analytics and business intelligence (BI) are no longer the province of a handful of specialized experts. As part of your digital transformation, you need to find an analytics and BI partner that will empower your in-house users and builders.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93

Smart Data Collective

APRIL 20, 2021

Big data is having a tremendous impact on the future of modern business. Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions.

Big Data 95

Big Data Strategy Digital Transformation Metrics 95

Smart Data Collective

NOVEMBER 24, 2019

There are a number of ways that big data is changing the nature of these relationships. One of the biggest applications is that new predictive analytics models are able to get a better understanding of the relationships between employees and find areas where they break down. He discussed this topic in detail in one of his articles.

Big Data 73

Big Data Modeling ROI Predictive Analytics 73

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 138

Marketing Big Data Data-driven Sales 138

FineReport

DECEMBER 11, 2019

– Lean Analytics: Use Data to Build a Better Startup Faster. – Data Divination: Big Data Strategies. Big data is changing our world. The rapid development of the Internet and the mobile communication market has created a large amount of data. About methodology.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

CIO Business Intelligence

DECEMBER 29, 2023

“Generative AI investments will play a critical role in improving employee productivity and user experiences, whether that’s with GitHub Copilot for programming, OpenAI for content building, or a chatbot for customer support,” says Chetna Mahajan, chief digital and information officer at Amplitude, a digital analytics platform.

Cost-Benefit 129

Cost-Benefit Digital Transformation Consulting Strategy 129

Anmut

APRIL 6, 2022

Data asset management is a holistic approach to managing your data assets. Data transformation is a marathon, not a sprint. Some approaches to data transformation focus primarily on technology, systems, and analytics, but that’s like jumping into a marathon at mile 24 and sprinting the last 2 miles to the finish.

Cost-Benefit 52

Cost-Benefit ROI Sales Data-driven 52

Anmut

MARCH 24, 2022

The use cases and customer outcomes your data supports and the quantifiable value your data creates for the business. How does defining data landscape in this way help your organisation? You must make sure you identify the right data for critical outcomes and make sure it is available and fit for purpose.

ROI 52

ROI Measurement Data-driven Data Transformation 52

InsightOut

OCTOBER 15, 2021

b' Data analytics once came under the exclusive purview of number-crunching data analysts and esoteric data scientists. The power to access, analyze and present data sets from complex statistical programs lay only within their restricted reach. Technology has changed, and so have the business scenarios.

Dashboards 52

Dashboards Key Performance Indicator Digital Transformation Metrics 52

Smart Data Collective

SEPTEMBER 8, 2020

So how can you stand out in a crowded marketplace by leveraging data analytics ? The best strategy is to devote consistent effort to creative marketing tactics that have worked for small businesses and international brands alike. You will see why using a blog in conjunction with a big data strategy will work out well.

Data-driven 110

Data-driven Marketing Big Data Advertising 110

bridgei2i

NOVEMBER 3, 2021

What advice would you give these companies when it comes to adopting AI solutions with an ROI lens? [12:57] During his 10+ years of professional experience, he has developed a deep interest in digital, analytics, and AI for the manufacturing industry. Another solution which I already spoke about is in video analytics.

Manufacturing 52

Manufacturing Enterprise ROI Digital Transformation 52

Smart Data Collective

OCTOBER 21, 2020

While email providers are using AI and other big data technology to filter spam, smart businesses can use data strategies to improve email deliverability on their own ends. In this post, we’ll discuss how you can improve email deliverability with new data technology to boost your business.

Data-driven 79

Data-driven Big Data Metrics Machine Learning 79

Data Insight

APRIL 15, 2019

Introducing & embracing a new data-driven paradigm often requires difficult changes to mindsets, skills & behaviours – Brent Dykes Did you know that if you Google ‘Data analytics’, 27,800,000 results come up! Focus on delivering results on small projects that will have an impact and validate your data strategy.

Data-driven 40

Data-driven Strategy ROI Data Strategy 40

Jet Global

JUNE 13, 2022

But the benefits of enhanced functionality, the power of the cloud, and increased ROI are reason enough for organizations across the world to convert every day. When migrating to the cloud, there are a variety of different approaches you can take to maintain your data strategy. Interested in Business Analytics and Dashboards.

Reporting 52

Reporting Data Lake Sales Operational Reporting 52