Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. And yes, finally, there is the problem of measurement. How to measure (success)? YouTube is magnificent. YouTube is amazing.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

DECEMBER 22, 2008

For one thing it is really hard to measure. Meanwhile you are the smart one, know that it is important that our "online analytics" morphs into true Multichannel Analytics, i.e. non-line analytics. Recently we had covered how to measure offline impact of online activities. Sooooo booorrring !

Analytics 122

Analytics Measurement Marketing Strategy 122

Occam's Razor

APRIL 30, 2018

And I'm only talking about the small portion of your existence that is your marketing and analytics. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Was that a great ad?

Advertising 117

Advertising Metrics Measurement Insurance 117

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. The qualitative surveys measuring unhappiness went down even more than before. Metrics matter. You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. In large measure that is because of the rise of programmatic buying. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Can you do RM+RP+RT using TV?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

datapine

OCTOBER 30, 2019

Data analytics is the science of examining raw data with the purpose of drawing conclusions about that information. Now a wider range of business users can act as analysts, even performing advanced analytics. They are also increasing analytic capabilities. Data Reporting Basics.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives. Consider how we measure success of our TV campaigns. " Or: "TV is really hard to measure, those boxes just don't connect or share."

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. One of my biggest learnings?

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

APRIL 23, 2012

You know the drill: Measure. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). What does Page Views measure?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). In my experience, hyper-specialization tends to seep into larger organizations in a special way… If a company is say, more than 10 years old, they probably began analytics work with a business intelligence team using a data warehouse. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Tools used in this post.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You rent audiences on TV, Magazines, Search, Display, etc. My newsletter is called The Marketing < > Analytics Intersect. My goal is to get you promoted, you are going to love it.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86