Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. The foundation of each SEO optimization is keyword research.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 116

Analytics Cost-Benefit Testing Dashboards 116

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. PPC marketing would be infeasible in 2021 without analytics.

Analytics 120

Analytics Marketing ROI Testing 120

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 103

Analytics Marketing Sales Metrics 103

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. In order to appreciate the benefits of using big data for optimizing prices, companies must recognize the merits of creating the right price point in the first place. How Can Data Analytics Help with Creating a Pricing Strategy?

Data Analytics 90

Data Analytics Analytics Big Data Sales 90

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. The Fundamentals of Using Data Analytics to Become a Successful Online Entrepreneur.

Marketing 103

Marketing Data Analytics Analytics Big Data 103

IBM Big Data Hub

MAY 16, 2023

Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty). Did that action turn into a lead? Did the customer make a purchase?

Marketing 77

Marketing Management Optimization Cost-Benefit 77

AWS Big Data

JUNE 27, 2023

iostudio is an award-winning marketing agency based in Nashville, TN. Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. We build solutions that bring brands to life, making content and platforms work together.

Metrics 98

Metrics Dashboards Interactive Visualization 98

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 We have talked extensively about the benefits of data analytics in SEO. billion in 2021 to $6.4 billon by 2026.

Data mining 107

Data mining Cost-Benefit Marketing Big Data 107

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Here are two ways that marketers can use data to drive better marketing performance.

Marketing 132

Marketing Advertising Data-driven Strategy 132

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). I'm curious to see the evolution of Optimal, a startup working on a similar solution. Let now go and configure the Google Analytics front-end.

Metrics 103

Metrics Reporting Analytics Advertising 103

Sisense

JANUARY 22, 2021

In every industry, actionable insights arising from analytics and AI are no longer a luxury, but a necessity for achieving competitiveness. Actionable insights have a special connotation in the field of data analytics: An algorithm evaluates a vast data store and effectively advises a human agent on the best action to take.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

Occam's Razor

JANUARY 7, 2019

In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). The Step Change Analytics Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

FEBRUARY 17, 2023

3) The Link Between White Label BI & Embedded Analytics 4) An Embedded BI Workflow Example 5) White Labeled Embedded BI Examples In the modern world of business, data holds the key to success. That said, data and analytics are only valuable if you know how to use them to your advantage.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Smart Data Collective

JUNE 5, 2021

Marketers can also use AI technology to improve their SEO strategy. You can use a number of new tools that rely on data analytics to improve your strategy. However, this new technology needs to understand the relevance of new algorithm changes, such as semantic search. AI Redefines the Future of Semantic Search.

Strategy 136

Strategy Marketing Data-driven Machine Learning 136

CIO Business Intelligence

APRIL 19, 2022

Jobs in technology are plentiful, as evidenced by the nearly 388,000 postings in February, according to a report from CompTIA. Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. Plugging the talent gap. Convergent trends.

IT 98

IT Cost-Benefit Strategy Consulting 98

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

APRIL 2, 2021

Data Analytics Shows Best White Label Products for Ecommerce in 2021. There are a lot of data analytics tools like Google Trends and data mining tools that use market data from sites like IBIS to figure out which products are in most demand. There are a lot of ways to use big data for an ecommerce business model.

Big Data 79

Big Data Marketing Sales Data mining 79

Smart Data Collective

APRIL 18, 2023

Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs.

Marketing 100

Marketing Data Analytics Analytics Advertising 100

bridgei2i

MARCH 10, 2020

My name is Aruna Babu, and I’m a transformation consultant who spent a good part of the last decade crafting strategy that marries business, technology, and user needs. Today, I’m going to be chatting with a thought leader who’s passionate about the intersections of marketing, analytics, and technology – Anand Ganesh.

Digital Transformation 52

Digital Transformation Enterprise Consulting Interactive 52

bridgei2i

JUNE 3, 2020

The impact of COVID-19 on the Consumer Goods industry – both Consumer Packaged Goods and Consumer Technology and Durables, has to be understood in the right cultural milieu, if we wish to assess the situation correctly. The following Gartner diagram shows the Coronavirus in the context of the cultural zeitgeist of current times.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. One of the most important is in the field of marketing. Therefore, you need sophisticated customer analytics to analyze complex customer behavior. What Is Customer Service Analytics? This technology is growing in importance.

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117

Smart Data Collective

MAY 16, 2022

A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy. How much can data analytics help companies with their customer service strategy?

Data-driven 137

Data-driven Strategy Big Data ROI 137

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

DECEMBER 2, 2021

More companies are using SMS to expand their reach and capture a larger share of the market. They can be a lot more effective with these strategies if they embrace data analytics, AI and other similar technologies. Big Data is Invaluable to the Future of SMS Marketing.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. billion on marketing analytics in 2020 alone. Every part of the business is affected by technological advancements, from how we present and scout to how we complete transactions. This is where data analytics is going to come in handy.

Sales 134

Sales Big Data Cost-Benefit Marketing 134

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Some new techniques – machines, analytical strategies – might be accessible to the resident.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

AUGUST 31, 2021

It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Data analytics tools have been especially useful with PPC marketing , media buying and other forms of paid traffic. What can you do?

Data-driven 122

Data-driven Marketing Big Data Advertising 122

datapine

DECEMBER 4, 2019

Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. The commercial use of predictive analytics is a relatively new thing.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Occam's Razor

JUNE 7, 2017

The Marketing < > Analytics Intersect. How is that acceptable ROI from your investment in a 5 person Social Media team, a Social Media Agency, a Social Media analytics tool, a Social Media auto-posting tool and more? Bonus Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Economic Value.

Advertising 162

Advertising Marketing B2B ROI 162

Andrew White

JANUARY 11, 2021

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. So the material is not designed for IT – but spans business and technology. The fill report is here: Leadership Vision for 2021: Data and Analytics. Governance.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

FineReport

APRIL 3, 2024

These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights. Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Analytical Thinking: Skills, Interviewing, Value.

Marketing 136

Marketing Analytics Machine Learning Strategy 136