Occam's Razor

MAY 20, 2013

The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. " comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Macro Business Context: The Big Deal. Business As Usual.

Analytics 139

Analytics B2B Measurement Advertising 139

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Context #1: A Reminder About the Importance of ABO. Ready to rock and roll? And many others.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

JULY 15, 2014

I'm excited about the power of a well created dashboard. It provides a brief snapshot of the entire business. Just imagine how useful it would be in a non-analytical environment like a museum. Here's another example: Those of you who've read Web Analytics 2.0 digital performance. They are data pukes.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World!

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. This post is not about tufte'ing your work.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It also results in Marketers obsess about awful things like last-click conversions ( die last-click attribution die! ). For the last decade (#omg!),

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Occam's Razor

AUGUST 11, 2015

Your business is unique. You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Business Outcomes Analysis. Custom reports rock! Campaign Cost Analysis.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

APRIL 30, 2018

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. And I'm only talking about the small portion of your existence that is your marketing and analytics.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Let's do this!

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. By doing multichannel analytics!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Can I add any business value? A real challenge! The goal of my recent post on the Yahoo!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Of course Yahoo!

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

JULY 26, 2010

My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. Bottom-line: Quote, quotes, quotes.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

FEBRUARY 1, 2010

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. But they do represent the Vendor's best guess about what you should look at. Web Analytics and Google Analytics can create a view of data that will help you find faster insights. Sometimes they even get it right.

Reporting 98

Reporting Metrics Measurement Analytics 98

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Be it looking at 1.1 More useful.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 23, 2012

Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. And they will shock you with the profits they deliver. Or Business Insider? Visitor Loyalty is not in every single report in your Digital Analytics tool. It really is that stark.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

This group should be fired immediately, so I'm not going to talk about them. [A And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. Real-time data is life changing. Real-time data is life changing. They get you fired. REDUCE MY CPC!

Marketing 166

Marketing Metrics Advertising Measurement 166