Occam's Razor

JULY 23, 2012

, and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations. What could be the other deliverable for a web analytic project?

Consulting 126

Consulting Analytics Reporting Measurement 126

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. These server logs can then be used to do basic reporting using off the shelf software. Be careful! :)]. So, it is complicated.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports.

Reporting 122

Reporting Metrics Key Performance Indicator Optimization 122

Occam's Razor

JANUARY 2, 2013

But it turns out Google Analytics, just like SiteCatalyst, WebTrends, and other web analytics tools, already has plenty of pretty valuable deeply insightful stuff in it. One way to do it is for me to just tell you what my top ten Google Analytics reports are that you could familiarize yourself with. Sources Overview report.

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

OCTOBER 4, 2010

Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. As if that was not painful enough, during the course of your employment the company made no actual decisions based on web analytics data. Then fulfill that need. It is a good answer.

Reporting 119

Reporting Metrics Sales Strategy 119

Occam's Razor

NOVEMBER 21, 2011

And – so important – I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc.

Metrics 136

Metrics Reporting Key Performance Indicator Analytics 136

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

DECEMBER 21, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. It does not matter which report you look at. Too much data from our web analytics tools. Affiliates. Products sold.

Metrics 94

Metrics KPI Reporting Visualization 94

Occam's Razor

SEPTEMBER 19, 2007

The title of my talk was: Redefining Web Analytics. The presentation covered the back story about my book, Web Analytics: An Hour A Day , the back story about why traditional web analytics finds itself in a pickle and presented my vision, definition and outline of Web Analytics 2.0. Specifying the Web Analytics 2.0

Analytics 134

Analytics ROI Strategy Marketing 134

Occam's Razor

OCTOBER 15, 2012

They know the web is exciting. Prove it that my customers use the web. My approach to the prove it question has always been: "Look, it is insanely cheap to fail on the web. The Analysis: Four Insightful Options. Click on the link to go directly to the report, and create your own country combinations.).

Advertising 136

Advertising Marketing Strategy Insurance 136

Occam's Razor

OCTOBER 14, 2014

I'm planning to cover the four different strategies at your disposal to collect benchmarks. If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): Yes, four! See Page 269. :).

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Alternatives For Keyword Data Analysis. No keyword-level conversion analysis. What Is Not Going Away.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

MARCH 8, 2010

Is that your web analytics existence? Don't feel too bad, you share that plight with most citizens of the Web Analytics universe. Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. It was a part of my first book, Web Analytics: An Hour A Day. The problem?

Metrics 117

Metrics Testing Key Performance Indicator KPI 117

Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. Or atleast 40% of the time you are a true Analysis Ninja, even if 60% of the time you are a glorified Reporting Squirrel!

Analytics 115

Analytics Consulting Metrics Reporting 115

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Ok not boom overnight… but over the course of a few months the org started to be more data driven, because analysts we hired produced analysis. Simple right? More analysts.

Analytics 96

Analytics Measurement Metrics KPI 96

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Without segmentation our analysis is focused on unrecognizable blobs of traffic.

Analytics 118

Analytics Reporting Measurement Data-driven 118

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

SEPTEMBER 15, 2011

There is one difference between winners and losers when it comes to web analytics. I am sure your head is buzzing with all the possibilities for custom reports and things to report on, and how much clearer it is what you are supposed to do! Step 5: Identify valuable Segments for analysis. Losers don't.

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Their home page is a mess. That's sucking.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

MAY 19, 2006

Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in "Web Analytics" they still struggle to make any meaningful business decisions. Most people complain that there are tera bytes of data and giga bytes of reports and mega bytes of Excel and PowerPoint files.

Analytics 133

Analytics Metrics Measurement Reporting 133

Occam's Razor

MAY 5, 2016

Five Reports and KPIs that deliver critical insights from ad blocking behavior. about people who use ad blockers, and an incredible amount of hoopla around how the only reason media is dying is the awful people using ad blockers in their web browsers. You see different models people use to make money there. Do I hear 80%?

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

APRIL 30, 2008

Know the difference between a Reporting Squirrel and a Analysis Ninja? I wanted to point the above out purely because of a common feature of 80% of Web Analytics Dashboards, in excel with a billion tabs to look through. Very sexy and Web 2.0'fied One is in the business of providing data. Not pretty.

Dashboards 113

Dashboards Metrics KPI Consulting 113

Occam's Razor

OCTOBER 31, 2011

Data analysis is not easy. But there is something fundamentally wrong about this analysis. Four different segments are being compared (yea!), point difference is a waste of everyone's time. The best practice I recommend in Web Analytics 2.0 That is part of the joy. You are always learning. Found the problem?

Statistics 130

Statistics Testing Reporting Key Performance Indicator 130

Occam's Razor

SEPTEMBER 30, 2008

"Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. We make some reports that track month over month change and others with year over year change. What is different about this year and last (or this month or last)? Let's go. the question first.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

APRIL 10, 2007

They did not have any web analytics tool. My answer: Don’t implement a web analytics tool, implement a short website survey that would have just three questions. Web analytics is awesome (you do expect me to say that don’t you! : )), is has to be a critical part of your web strategy because it can yield great insights.

Measurement 120

Measurement Strategy Sales Analytics 120

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yet, no one bothered to try the web experience to check how much it sucked. Specifically, the most key elements of the website. Thing 2 is priceless.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

MAY 14, 2012

It is sad that we spend so little time on brand analysis, primarily because 1. There are many different tools, both online and offline, that measure the elusive metric called brand strength. But (as every Analysis Ninja knows) competitive context (above) is good, but industry/category context is even better!

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. That’s because we have to talk about tools (so many!),

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

SEPTEMBER 29, 2009

My absolute favorite branding campaign of all time: Think Different. The web rocks!]. The data in the above report shows how frequently during a time period do the website's visitors visit the website. The above report shows the overall add to that number in this month but by segmenting my Yahoo! "Avinash

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? It is also covered in detail in Web Analytics: An Hour A Day. Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search.

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

JUNE 8, 2006

I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. We all agree that reporting is not analysis.

KPI 94

KPI Measurement Statistics Metrics 94

Occam's Razor

APRIL 4, 2016

A 2014 AOL report and an online survey with n=600. What principles you've learned already that might be broken by the analysis presented? Always, always, always ask this question: What assumptions were made in doing this analysis? 2: The Difference Between Knowledge-Insight-Wisdom. It was horse-manure. Value : Low.

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 2: Tags go last (customers come first :).

Analytics 93

Analytics Data Collection Reporting Marketing 93

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

Measurement 121

Measurement Analytics Metrics Optimization 121

Occam's Razor

SEPTEMBER 24, 2012

From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. You've deployed five, six or 15 web analytics tools on your website/mobile app. This is a very different from what you were doing with Bing and AOL and all the other digital advertising platforms. Earn Likes.

Advertising 165

Advertising ROI Metrics Marketing 165