Occam's Razor

JULY 15, 2014

Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. It provides a brief snapshot of the entire business. digital performance. Here's another example: Those of you who've read Web Analytics 2.0

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ?

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

OCTOBER 24, 2016

Culture is a stronger determinant of success with data than anything else. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Digital Attribution's Ladder of Awesomeness. Digital Attribution's Ladder: Step Details. Including data. At least for now.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. I get "About 269,000,000 results (0.25 Then there is Agile for engineering. Three important problems.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics.

Analytics 142

Analytics ROI Marketing Modeling 142

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. EU Cookies!)

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Because, I'm sure like you, I'm humbled by the immense opportunity digital presents.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 15, 2014

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV. The only reason good old digital is beating TV is mobile. Still, let me try to surprise you. Amazing, right?

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 12, 2011

Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. In fact a data driven life is sexiest digital life you can imagine. Best Metrics / KPIs for Small Business Websites. Small business websites are a very fragile ecosystem. Life does not have to be that scary.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. First… it is important to realize that big data's big imperative is driving big action. Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

OCTOBER 12, 2017

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. It is now all on you.

Marketing 136

Marketing Analytics Machine Learning Strategy 136