Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Client also runs Facebook Promoted Ads for that post.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Paid Search is in a silo under Advertising (where nothing else exists, all other advertising you do is conveniently hidden away under, get this, Traffic Sources > Sources > Campaigns!).

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. The very best analysts focus, when most will tend to gather. The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts practice the above principles every day in every dimension of their jobs.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. I believe in always focusing on the complete customer-business journey.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. But nothing magical had come to me.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). Business results suffer. One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever).

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Did you get customers with high lifetime value? Does Facebook advertising really work better than TV?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88