Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Online it does not have to be that way. It is criminal not to measure your direct response campaigns online. The web rocks!]. " Admit it, you've heard it. asked you to.

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

MAY 4, 2010

They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interviewing Tip: Stress Test Critical Thinking. When someone asks you an open ended question, at least connected to web analysis, here's what's important. Seems straight forward right? Let's go.

Testing 112

Testing Advertising Marketing Measurement 112

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics B2B Measurement Advertising 139

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Hour-by-hour report please. :)? , Six years go by.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) Neither of which has stopped Gurus and Masters and Agency High Priests from trumpeting here's the next thing directly from Lord Krishna that will solve all your problems. than multi-channel attribution modeling.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

MARCH 7, 2011

Many of you are aware that I am the co-Founder of Market Motive, a delightful little labor of love whose mission in life is to provide bleeding edge education via quarterly, what we call, Master Certification courses. You'll most definitely see my unique brand of web analytics woven through the manifesto.

Marketing 68

Marketing Analytics KPI Dashboards 68