Occam's Razor

NOVEMBER 5, 2012

This point came to the fore recently when I saw this "module" on top of a dashboard… My first question on seeing any collection of data is: "What the heck is it showing?" Then surely online Search behavior. It might be my background as a mechanical engineers. If you get caught, it looks sub optimal.

Analytics 142

Analytics Metrics Visualization Dashboards 142

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Web Analytics or WebTrends or. three awesome analytics data segments. #1:

Analytics 118

Analytics Reporting Measurement Data-driven 118

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!"

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

SEPTEMBER 30, 2008

I get a lot of emails with questions, atleast 10 to 15 each day. "Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. The first one covered career advice for Stressed "Agency Analysts" and Search Robots messing up your life. Let's go.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Metrics Measurement Testing 71

O'Reilly on Data

MAY 14, 2020

Innovation/Ideation/Design for UI/X: In traditional software engineering projects, product managers are key stakeholders in the activities that influence product and feature innovation. As a result, designing, implementing, and managing AI experiments (and the associated software engineering tools) is at times an AI product in itself.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. In-Page Analytics – Re-imagine Traveling Through Data. #5. Ravage all the features.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool). Good question! Ready to go?

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Marketing 135

Marketing Statistics Strategy Consulting 135

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Context: The Approach.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Focus on all three with everything you do with digital analytics. You own the domain.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics).

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. User Interface refresh. Custom Reports!

Analytics 105

Analytics Testing Reporting Metrics 105

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" The answer is simple: Aggregators.

Analytics 139

Analytics B2B Measurement Advertising 139

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. The really difficult questions.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

FEBRUARY 25, 2014

We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. Calibrate data altitude optimally. #4. Yes, cost per click is metric. Focus on Economic Value from your search advertising. Focus on Profit from your search advertising.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Go use site search.

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Then approach each separately (even though there are tools like Google Analytics that will do both).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Here it is.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? : ) When should you start doing paid search advertising for tours to Italy for 2011? In May 2010 (!). 39%, good god!

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

FEBRUARY 20, 2012

Sadder still, we don't ask questions later. We never ask questions. No questions. No touching Google Analytics. No going to web analytics conferences. My recommendation calls for you to take a structured approach and answer five questions. Why this sad state? No tie to what's important.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Ask a lot of questions.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. We have a very long tail of data in web analytics. Tens of thousands of rows of keywords in the Search Report (even for this small blog!). " Ok analytics tool: Sort descending!

Analytics 109

Analytics Metrics Reporting ROI 109

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. So what is this mysterious metric? It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. 3: Measure the bounce rate of your search keyword.

Metrics 120

Metrics Measurement Marketing ROI 120

Occam's Razor

APRIL 5, 2010

How to optimally leverage value based segmentation & Lifetime Value. But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises. Life Time Value (LTV) will help us answer 3 fundamental questions: 1. Or hang around for a few years?

Analytics 135

Analytics Marketing Measurement Metrics 135

Occam's Razor

JULY 24, 2008

If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for tracking purposes. cookies and the role that they play in any analytics done on the web. There are two types of cookies that the web analytics software will set when you visit a website. Transient vs. Persistent.

Analytics 111

Analytics Key Performance Indicator Measurement Metrics 111

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). That's why multichannel analytics is so important.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

NOVEMBER 5, 2007

Not " singlecity ", not on the web, not in Web Analytics 2.0." But there were two concepts, one big and one small, that were key in developing my own thinking about web analytics. I have already presented my mental model for Web Analytics 2.0. " Me : "Multiplicity. That's the solution.

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

DECEMBER 8, 2017

The lesson is about the limitation of optimizing for a local maxima, usually in a silo. Now, let’s talk analytics and accountability. The question for us, Occam’s Razor readers, is… What does the Surface Marketing team get for all this money? Today, a simple lesson that so many of us miss at great peril. Lynch’s passion.

Broadcasting 121

Broadcasting Measurement Marketing Sales 121

Occam's Razor

NOVEMBER 2, 2015

It comes down to two important questions: 1. I believe that we have never answered the first question. " The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. Most answers were what you should do on Pinterest or who is on Pinterest.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Tools used in this post.

Metrics 155

Metrics Reporting IT Advertising 155