Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

NOVEMBER 21, 2011

In this post about an important Google change, I want you to focus less on the data and focus more on the methodology. And – so important – I want you to help me with your ideas of how we can do this impossible analysis better, in the complete absence of data :). Sadly we don't have that now.

Metrics 136

Metrics Reporting Key Performance Indicator Analytics 136

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!"

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

SEPTEMBER 20, 2010

Segment them in your data, the delightful numbers you see in your KPI's will show you why. You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. Direct Traffic?

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

SEPTEMBER 15, 2014

In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. It will have a material impact on the quality of your mobile analysis. What was surprising, even to me (!), So, be a dear.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

APRIL 21, 2014

For some answers, What is Avinash's typical day like? The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). The post provides more detail.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 22, 2010

The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? What is your "share of search" in the netbook segment compared to your biggest competitor?

Metrics 123

Metrics Advertising Reporting Software 123