Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit. Thing One.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). The Client could still do massive media buys (TV! Here's a summary of the case study presented: 1. Newspapers!

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. They are all things I love and have repeatedly asked you to care for. My idea today is even simpler.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

JANUARY 7, 2019

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. To help kick-start your 2019 step change , I’ve written two “Top 10” lists, one for Marketing and one for Analytics – consisting of things I recommend you obsess about. Or, to disprove it.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

AUGUST 11, 2015

Today, I want to share a few of my recent favorites that solve day-to-day challenges in clever ways. Social Media Performance Analysis. If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :). The primary reason is simple: You are unique. Your business is unique.

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

MAY 19, 2014

" Or, "Profitability, it is so sexy, just focus on Customer Lifetime Value, no, sorry, I mean Profitability." Because the combination of complexity, limited time and available time, everywhere in the organization people want the one thing to watch for. Why not just measure Profit?" Give CTR a BFF.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

JANUARY 8, 2018

Media mix modeling. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. Like me, I'm sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Not really.

Sales 133

Sales Predictive Analytics Insurance Data Warehouse 133