avinash web-analytics-consulting-framework-smarter-decisions 
Occam's Razor
JULY 23, 2012
As I've gotten older I've come to appreciate the value of frameworks a lot more. This is the main reason I love frameworks. The DMMM and CLoS are strategic frameworks (you should embrace them right away!), The Web Analytics Consultant Quandary. What metrics should I use? Use BR & CV.
Occam's Razor
JULY 24, 2018
The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….
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Occam's Razor
AUGUST 13, 2012
A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. So accept what you can do.
Occam's Razor
OCTOBER 24, 2016
When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Because the above picture actually looks like this… Suddenly most of your standard Adobe and Analytics reports are more than lying to you about the effectiveness of your marketing investments. Let's go.
Occam's Razor
AUGUST 11, 2014
More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. This is an easy module to create in Google Analytics (or any other tool).
Occam's Razor
DECEMBER 12, 2016
And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.
Occam's Razor
AUGUST 11, 2015
You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.
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