Smarten

DECEMBER 13, 2022

With business users on board, the enterprise can capitalize on its strategy and optimize return on investment (ROI) and total cost of ownership (TCO) for its technology investment. This technique can be used in banking, financial institutions, utility companies, business to consumer (B2C) and business to business (B2B).

Cost-Benefit 52

Cost-Benefit B2B Optimization Predictive Modeling 52

Smart Data Collective

JULY 19, 2019

The telecommunications industry could benefit from big data more than almost any other business. A 2017 analysis by MapR showed that telecommunications industries can benefit from big data more than almost any other company. The benefits of services like those provided by Comarch cannot be overstated.

Big Data 80

Big Data Internet of Things IoT B2B 80

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Economic Value (EcV) is the value of short and long-term revenue and cost savings. It is an acronym for a test I often use in my consulting engagements.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Smart Data Collective

NOVEMBER 29, 2021

Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models. This is the part where data analytics is going to be most important.

Data Analytics 111

Data Analytics Analytics Big Data B2B 111

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” It allows leaders and innovators to explore and reach new levels of competitive advantages and save cost and time for both the company and the client. What is Big Data?

Big Data 65

Big Data Cost-Benefit B2B Sales 65

Jedox

APRIL 23, 2020

The key benefits of SPM automation are: Savings of 3% to 5% in sales compensation expenses & over payments. Reduced operational costs in administering various SPM functions. Reduced operational costs in administering various SPM functions. Data-driven analytics to speed up decisions and actions.

Sales 52

Sales Management B2B Dashboards 52

Sisense

NOVEMBER 5, 2020

Every company has implemented some application designed to improve employee experience, training and development, performance, benefits and compensation, and more. Cloud-based Human Capital Management (HCM) platforms continue to grow expansively. HR professionals are the key to connecting human reality with key learnings from data.

People Analytics 85

People Analytics Analytics Digital Transformation Metrics 85

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). They find the closest industry leader (L'Oreal, Booking, Zyrtec, Innocent Drinks, CSC Consulting). Business results suffer. " If you hear that, run. Not in step three.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

bridgei2i

JUNE 30, 2020

My name is Melita Menezes and I’m a consultant at BRIDGEi2i. Suvodip brings in over fifteen years of analytics consulting experience, helping organizations drive profitable growth through the power of analytics. They need to figure out ways on how to balance their workforce with the right skills and also optimize cost.

Enterprise 98

Enterprise Technology Digital Transformation Manufacturing 98

datapine

NOVEMBER 15, 2022

By using interactive KPIs, product managers can optimize product strategies to ensure business growth. This set of KPIs tracks the success and costs of your acquisition efforts. Customer Acquisition Costs (CAC): all the costs incurred in turning someone into a customer. Let’s dive in! Acquisition metrics.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this? Understand why I believe that as designed the default position based model is sub-optimal.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Check to make sure that your organization (people, process, structure) has maxed out the benefits of that step. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Step 1: Optimal Metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. But they don't realize the cost. Earn more affection.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

bridgei2i

MAY 19, 2021

They touch upon the role of GICs in driving the digital transformation agenda, the high visibility it brings to all functional areas of an organization, and the part it plays in bridging the gap between growth inefficiencies and cost management. This industry initially was, of course, everybody came to India and played a cost arbitrage game.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). It does not matter if you are a B2B or B2C or A2K, you will always see this. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. And it would be a solution that would rock because you created it rather than some consultant/"guru." Then there is Agile for engineering. And really the list is too long.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

JANUARY 24, 2011

One great benefit: I get detailed reports from Amazon that tell me clicks and conversion rates! Compute conversion for online, identify costs saved due to non-payment of bounty, identify goal value! Periodically (at least once a quarter, though once a month is optimal) go back and validate you have the right number. #3:

Analytics 122

Analytics Finance B2B ROI 122

Occam's Razor

NOVEMBER 15, 2010

I hope you'll benefit from my humble experience. My biggest beef with web analysts and consultants is how quick they are to jump into Google Analytics or Omniture or WebTrends. Go to the B2B dancing monkey video (what!). Google Analytics (sub optimally) calls this Other. Reduced Cost. Let's go!

Reporting 139

Reporting Metrics Strategy Measurement 139

Andrew White

JANUARY 9, 2022

Yet there is no inclusion in the conversation about the costs and issues related to the battery and materials used in the most expensive part of the EV. See New P2P Solutions Will Redefine the B2B Supply Chain. Internal would inherently impact the external with less cost to a company. – Yes. They operate “as a service”.

Analytics 64

Analytics Measurement Modeling Data-driven 64