bridgei2i

MAY 19, 2021

They touch upon the role of GICs in driving the digital transformation agenda, the high visibility it brings to all functional areas of an organization, and the part it plays in bridging the gap between growth inefficiencies and cost management. This industry initially was, of course, everybody came to India and played a cost arbitrage game.

Enterprise 75

Enterprise Digital Transformation Cost-Benefit Marketing 75

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Mobile content consumption, behavior along key metrics (time, bounces etc.) Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? One great benefit: I get detailed reports from Amazon that tell me clicks and conversion rates! Compute conversion for online, identify costs saved due to non-payment of bounty, identify goal value! How does the Analyst compute the value added by the site?

Analytics 122

Analytics Finance B2B ROI 122

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Business results suffer.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Check to make sure that your organization (people, process, structure) has maxed out the benefits of that step.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. But they don't realize the cost. Earn more affection.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Is there an optimal conversion window you are solving for?

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

NOVEMBER 15, 2010

I hope you'll benefit from my humble experience. Go to the B2B dancing monkey video (what!). Google Analytics (sub optimally) calls this Other. No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric.

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

FEBRUARY 3, 2014

If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? All of it is your existing content, so very low cost to your company in this step. At a low cost. If you are a B2B company, checkout Cisco's social efforts.

Marketing 149

Marketing Analytics Advertising Measurement 149

Andrew White

JANUARY 9, 2022

Yet there is no inclusion in the conversation about the costs and issues related to the battery and materials used in the most expensive part of the EV. This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. See New P2P Solutions Will Redefine the B2B Supply Chain. – Yes.

Analytics 64

Analytics Measurement Modeling Data-driven 64

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JUNE 11, 2014

From B2C to B2B. I click on Paypal and then Continue and I get my review page for the costs and a nice green Checkout With Paypal button. Then we did the next most optimal thing, focused on creating "bold standard" reviews. Take any metric you want. Pick any metric you want. From bras to dresses.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. And sometimes they are indeed optimal: 7 Data Presentation Tips: Think, Simplify, Calibrate, Visualize. Three cool benefits: 1. You can hover over each box to get a sense of the key metrics. Short story #1: Treemaps, Sunbursts, Packed Trees, Oh My!

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. So, let's fix that error.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. smava’s Data Platform team faced the challenge to deliver data to stakeholders with different SLAs, while maintaining the flexibility to scale up and down while staying cost-efficient.

Data Lake 85

Data Lake Data Warehouse Data-driven B2B 85