CIO Business Intelligence

FEBRUARY 20, 2023

They handle complex tasks such as customizing the platform, configuring advanced security features, and optimizing performance while ensuring the platform aligns with company requirements and goals. Prerequisites include earning Salesforce Application Architect certification (see above).

Consulting 87

Consulting B2B Cost-Benefit Sales 87

BizAcuity

FEBRUARY 15, 2019

With technology providing a giant window to event activities, organizations within the event industry are optimizing value post event with quantitative ROI reports for sponsors that include real time insights to sales analytics metrics such as Capture Rate, Pipeline Booking pace, customer tracking and other marketing metrics.

Sales 67

Sales Analytics B2B ROI 67

Sisense

NOVEMBER 5, 2020

This has led to an explosion of data: Organizations of all kinds have a larger number of programs and applications feeding them more information, covering a wider array of metrics, than ever before. Seventy-four percent of respondents to a recent PWC survey plan to increase spending on HR tech in 2020.

People Analytics 85

People Analytics Analytics Digital Transformation Metrics 85

datapine

NOVEMBER 15, 2022

1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. The right product performance metrics will give you invaluable insights into its health, strength and weaknesses, potential issues or bottlenecks, and let you improve it greatly.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

JUNE 22, 2022

That said, there are various methods and tools businesses use to manage their data and optimize their performance. As we mention in our guide on KPIs vs metrics , not everything that can be measured needs to be measured, therefore, there are some steps you need to follow in order to avoid distracting your analysis with too many KPIs.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

bridgei2i

JULY 8, 2020

Effectiveness, which is, how can any form of digital information help us drive business metrics. Very critical long-term business metrics: How can digital contextual interventions impact effectiveness of these business metrics? Toplines, cost lines, profitability, productivity, or any combination thereof.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Smart Data Collective

MARCH 14, 2022

Data Analytics is an Invaluable Part of SaaS Revenue Optimization. The first stage of understanding SaaS sales is having an understanding of what SaaS products are and how to effectively sell them to customers, whether that is through business to consumer (B2C) or business to business (B2B). SaaS companies are no exception.

Modeling 98

Modeling Analytics Sales Key Performance Indicator 98

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience. What happens next?

KPI 221

KPI Management Key Performance Indicator Measurement 221

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 87

Optimization B2B Data Quality Sales 87

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Yet there they are.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

O'Reilly on Data

MAY 14, 2020

Consumer Companies Versus B2B Companies. Because they are building an AI product that will be consumed by the masses, it’s possible (perhaps even desirable) to optimize for rapid experimentation and iteration over accuracy—especially at the beginning of the product cycle. data platform, metrics, ML/AI research, and applied ML).

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Mobile content consumption, behavior along key metrics (time, bounces etc.) Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

IBM Big Data Hub

JANUARY 23, 2024

Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. In many ways, an optimized procurement function sets the stage for the high-quality, on-time delivery of goods and services that exceed expectations and can generate a 30–50% improvement in NPS.

B2B 102

B2B KPI Measurement Optimization 102

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? Periodically (at least once a quarter, though once a month is optimal) go back and validate you have the right number. #3: It is also a B2B company with no real online conversions, which makes our job in this context harder to do, and hence a great example.

Analytics 122

Analytics Finance B2B ROI 122

CIO Business Intelligence

MARCH 2, 2023

In general, it’s been straight forward to quantify the business impact of automation initiatives, given they typically have clear before and after business metrics. This has helped us achieve a forecast accuracy of around 97%, thereby allowing us to optimize power procurement costs while providing reliable electricity supply to our 2.5

Data Lake 143

Data Lake Forecasting B2B Optimization 143

Occam's Razor

MAY 20, 2013

Yes, you will have to wait for step six to be completed and it does take time – how do you feed the "real time optimization" monster (just remember, in real time if you optimize garbage, you still have garbage)? And what metric should you focus on in this proper end-to-end view? for a while.

Analytics 139

Analytics B2B Measurement Advertising 139

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. How do you optimize those teams? So, given, you know, these GICs are an investment and there are obviously a certain set of outcomes that, you know, these companies expect from the GICs, I’m sure cost management is one of those key metrics they focus on.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. After all that, we were still missing out on proactive analysis that identifies trends and uncovers optimization opportunities. We know there are many businesses out there facing similar challenges.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Business results suffer.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

AWS Big Data

APRIL 19, 2023

Building an optimal data system As data grows at an extraordinary rate, data proliferation across your data stores, data warehouse, and data lakes can become a challenge. Customers want to get started with analytics on large amounts of data instantly and scale analytics quickly and cost-effectively without infrastructure management.

Data Warehouse 55

Data Warehouse Data Lake Unstructured Data Optimization 55

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. The end goal is to recommend an optimal mix for your marketing budget. Step 1: Optimal Metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

APRIL 21, 2014

Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. From a Venn -diagram. Who would have thunk?].

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? They only want to throw up a one page lead-gen form if they are B2B. This is sub-optimal. You plus Finance plus CMO.].

Analytics 141

Analytics Data-driven Strategy Consulting 141

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Google Analytics (sub optimally) calls this Other. No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric. Step #8: Can the Marketing Budget be optimized?

Reporting 139

Reporting Metrics Strategy Measurement 139