datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

FEBRUARY 20, 2023

Benefits of Salesforce certifications Salesforce jobs range from the technical (architects, developers, implementation experts) to those related to marketing and sales. Following is an up-to-date guide on certifications that Salesforce offers to help you earn a competitive edge leading to new opportunities.

Consulting 62

Consulting B2B Cost-Benefit Sales 62

AWS Big Data

JANUARY 27, 2023

To address them, we turned to Amazon QuickSight to enhance our customer-facing products with embedded insights and reports. However, there are some common types of data that are often important for making informed business decisions: financial data, marketing data, operational data, and customer data.

Data-driven 52

Data-driven Dashboards B2B Visualization 52

Jedox

APRIL 23, 2020

This includes encompassing territory planning, quota planning, calculation of sales compensation, publishing commission statements, sales forecasting, commission accruals, management reports and analytics. There are a handful of niche SPM software products available on the market, most have been around for more than a decade.

Sales 52

Sales Management B2B Dashboards 52

datapine

MARCH 18, 2020

Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. When you add up modern technology and a professional report tool , your reporting processes in the social realm will reap many rewards.

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

JUNE 13, 2019

Using daily and/or weekly sales reports with your team may be the single most powerful action you can take to increase your team’s performance. And not just that, we will discuss the purpose and creation process so that you find out exactly what’s the story behind each report. What Is A Sales Report? Don’t believe us?

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

JUNE 22, 2022

With the help of KPI reports , all of these targets can be visualized together to get a complete picture across departments. Additionally, you can look into future trends with the help of a market research analytics tool and find deeper insights regarding benchmarks in your industry. What Are KPI Targets?

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

AWS Big Data

APRIL 19, 2023

Data creation, consumption, and storage are predicted to grow to 175 zettabytes by 2025, forecasted by the 2022 IDC Global DataSphere report. Robert Hunt, Vice President of Software Engineering for Nasdaq, shared, “We have to both load and consume the 30 billion records in a time period between market close and the following morning.

Data Warehouse 55

Data Warehouse Data Lake Unstructured Data Optimization 55

BizAcuity

FEBRUARY 15, 2019

Organizations are setting up their sales marketing and event technology stacks to streamline manual processes to provide a seamless experience for the attendees and customers. By monitoring engagement data on real time activity dashboards, event managers can see how things are shaping up across the events. Image Source: [link].

Sales 67

Sales Analytics B2B ROI 67

AWS Big Data

NOVEMBER 29, 2023

Sunaina AbdulSalah leads product marketing for Amazon Redshift. She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains. She focuses on educating customers about the impact of data warehousing and analytics and sharing AWS customer stories.

Data Warehouse 101

Data Warehouse Data Lake Analytics Machine Learning 101

datapine

FEBRUARY 9, 2024

Without performance indicators, most B2B blogs could still largely be based on classic storytelling to rope in more readers, all while falling behind their direct competitors. As mentioned, selecting your KPIs can turn into an expensive witch hunt, sending marketing departments spiraling into an abyss of pointless data.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

MARCH 19, 2018

On a dashboard in Google Data Studio. I see reports, dashboards, presentations with wide gaps. If you pause and consider how this data is collected, via a small triple digit sample self-reported survey results, you’ll quickly realize that the error range in this data is likely a few points. On a slide.

Visualization 130

Visualization B2B Dashboards Marketing 130

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Andrew White

JANUARY 9, 2022

For example I would argue that most organizations that report their carbon footrest are not doing it consistently and nor are they doing it correctly. What is a Market? . – There remains some confusion in the market concerning citizen data scientists and even citizenry in general. What happens to best of breed concepts?

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. A quick best practice.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. this is where you, yes you, start to evolve from a Reporting Squirrel to an Analysis Ninja!

Analytics 71

Analytics Metrics Measurement Testing 71

datapine

NOVEMBER 19, 2019

If you don’t pay attention to new changes or keep up the pace, it’s easy to fall behind the times (and the market) while other companies beat you to the punch. For businesses looking to improve their consumer marketing communications, finding relevant images in real-time is a time-consuming venture. The solution?

Technology 279

Technology Internet of Things IT IoT 279

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. If you are in a feature phone majority market, and that market has most of the monetizable behavior, please invest in unique tracking there.

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

NOVEMBER 15, 2022

As a PM, collecting information about your product performance, its features, the market adoption, etc., They encompass marketing, sales, advertisement, etc. It is simply calculated by dividing the costs of sales and marketing by the number of new customers. is essential. Engagement metrics. Referral metrics.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. " "My dashboard should have Page Views and Exit Rate!" 7 Rules for Digital Marketing Revolutionaries!

Marketing 140

Marketing B2B Measurement Risk 140

Sisense

APRIL 22, 2021

See the dashboards that Eric Wright FM uses to differentiate its services: >>Watch the the full on-demand webinar. wanted to differentiate the business in a crowded market and improve customer advocacy levels. Both of these dashboards integrated data from many locations, including outside sources such as the electric company.

Management 52

Management Dashboards Analytics Cost-Benefit 52

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). These Marketers write articles and give conference keynotes that obsess about “viewable above-the-fold ads.”

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Digital Marketing & Measurement Model. You plus Marketing Team.]. You can easily see that now my dashboard is simpler.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) and Marketing-minded people who are using lousy measures of success ("I got 158,632 Fans! So to make our marketing more efficient we shout more loudly, more frequently! That's Marketing money just can't buy.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." Since crappy sounds bad, let's just say you are reporting super lame metrics. Sounds better right?).

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Sisense

JUNE 7, 2021

According to a recent survey from Talend, only 48% of sales and marketing executives use data and analytics to make decisions. We’ll also dig into Sisense customer Bynder, which infuses dashboards into workflows to make data accessible to the entire sales and marketing teams, driving a substantial increase in its sales pipeline.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. In the other two, I'll ask for your help in how you might connect the inspiration to your work as a Marketer/Analyst. We will look at six short stories.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates?

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Jet Global

FEBRUARY 5, 2024

W ith a n advanced operational reporting solution that delivers proper data analysis , you can put your best foot forward. Yet, inaccurate reporting due to unreliable or outdated data within SAP can paint a misleading picture. Your SAP system holds the key to both understanding and reducing your carbon footprint.

Optimization 52

Optimization Operational Reporting Manufacturing Reporting 52

Jet Global

FEBRUARY 23, 2024

Data Integration Data integration is the process of connecting data from one system to another, such as when synchronizing customer data between marketing and sales platforms. ETL helps collect, optimize, and store data for better reporting and real-time analysis. It facilitates smooth B2B data transmission.

Data Warehouse 52

Data Warehouse Reporting Data Transformation Sales 52