Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience.

KPI 221

KPI Management Key Performance Indicator Measurement 221

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. Using a professional business intelligence dashboard that works with real-time data will always let you up to date when sharing your insights.

Sales 264

Sales Reporting KPI B2B 264

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) Depending on the specific use-case and what kind of metrics you want to track, the reporting process for various social channels will be different. Choose the right metrics. a) Facebook Page Dashboard. over various time frames.

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. Annual Marketing Report Examples.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 25, 2011

Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. all stink worse than Amorphophallus Titanum. How can you not love that?

Marketing 126

Marketing Measurement Metrics Testing 126

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 89

Optimization B2B Data Quality Sales 89

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. Arena Calibrate is a customizable digital marketing dashboard that helps marketers track their cross-platform performance at a glance, saving them hours of manual work.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. They are all things I love and have repeatedly asked you to care for.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The success metric, ACT, did go down.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72

AWS Big Data

APRIL 19, 2023

They were able to use Amazon Redshift Serverless to serve their key stakeholders with dashboards with financial data for quick decision-making. She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains. Take the case of mobile gaming company Playrix.

Data Warehouse 55

Data Warehouse Data Lake Unstructured Data Optimization 55

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Andrew White

JANUARY 9, 2022

At the end of the day, we would like to shift the conversation away from a request for a report or a dashboard, toward a discussion about the business outcome the leader or team is trying to impact. This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. That is the key. – Yes.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? You can easily see that now my dashboard is simpler. They only want to throw up a one page lead-gen form if they are B2B.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. So why should your reports, dashboard, measurement priorities and "Measurable Success Factors" stay stagnant?

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. It is really 88%. : ). A delightful mess.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them. 5) Find improvement opportunities through predictions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. When I'm creating a dashboard for a high level view, I would take the Treemap above and combine it with the one below that illustrates the amount of Goal Value delivered by each source. It shows all the incoming traffic to a site as a Treemap.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167