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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.

B2B 127
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What Data-Driven Marketers Must Know About Salesforce & CRM

Smart Data Collective

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives.

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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

Big data is no longer a luxury for businesses. In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. However, the success of a big data strategy relies on its implementation. This is where big data comes into play.

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‘The key is the cloud’: How to keep up with the speed of innovation

CIO Business Intelligence

He added: “The strategy around cloud is not ROI on a case-by-case basis. James Cham, a partner at Bloomberg Beta , will offer a venture fund perspective on changes to watch in software development, deriving value from big data, and a view into where AI fits in. It’s a must if a company wants to stay relevant.”.

B2B 131
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Why CIOs back API governance to avoid tech sprawl

CIO Business Intelligence

Carter Busse, CIO of no-code enabled automation platform company Workato, adds that APIs are now important connective tissue to integrate and interact with large language models (LLMs) within business processes. “If Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

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Integrated Customer Engagement: The Need of the Hour!

bridgei2i

As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world. However, this crisis will test the progress made.

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Can Data Analytics Help with Choosing Reliable Event Organizers?

Smart Data Collective

Data analytics has become a very important element of success for modern businesses. Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models.