Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

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Data-driven Interactive Recreation/Entertainment Big Data 56

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives.

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Data-driven Marketing B2B Big Data 94

Smarten

DECEMBER 20, 2022

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Today’s business teams are more often remote and more often out of the office on business than their business brethren from decades past.

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ROI Cost-Benefit Data-driven Business Intelligence 52

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

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Data-driven Big Data Metrics Machine Learning 79

CIO Business Intelligence

FEBRUARY 13, 2024

To name a few — products and services that are delivered on time and on budget, and overall IT ROI.” Avila observes that many IT leaders will default to ROI as the most important metric because there’s strong belief that a good ROI is necessary to get the most out of the technology spend.

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Metrics IT ROI Measurement 140

Smart Data Collective

FEBRUARY 4, 2021

Big data has been instrumental in keeping the pandemic in check. Organizations and governments around the world are using big data technology to track the spread of Covid-19 and find better solutions to keep it in check. However, big data will continue to affect our lives long after the pandemic has subsided.

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Data-driven Marketing Strategy Big Data 67

Rocket-Powered Data Science

MARCH 19, 2019

We hear a lot of hype that says organizations should be “ Data – first ”, or “AI- first , or “ Data – driven ”, or “ Technology – driven ”. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

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Analytics Metrics Data-driven Machine Learning 193

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%. Non-symbolic AI can be useful for transforming unstructured data into organized, meaningful information.

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Unstructured Data Data-driven ROI Machine Learning 97

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards Slice and Dice 183

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. Get a unified view of all your marketing data sources. Learn more.

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Data-driven Sales Marketing Key Performance Indicator 52

datapine

APRIL 13, 2021

The answer is modern agency analytics reports and interactive dashboards. Explore our 14 days free trial & benefit from interactive agency reports! Agency analytics is the process of taking data and transforming it into valuable insights that are then displayed with a professional agency dashboard. What Are Agency Analytics?

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Dashboards Reporting Analytics Cost-Benefit 256

datapine

APRIL 21, 2022

For instance, when it comes to Human Resources, a digital transformation entails streamlining operations and digitizing personnel data. An accounting department may consider leveraging electronic contracts, data collecting, and reporting as a part of the digital transition. Interactivity-driven Social Marketing.

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Digital Transformation Marketing Advertising Scorecard 206

IBM Big Data Hub

NOVEMBER 6, 2023

Enterprises should create personalized experiences for SMBs based on qualitative and quantitative data As SMBs become more cautious about their spending, the enterprises that serve them must drive value through increased personalization. Data-driven personalization is essential in today’s business environment.

Cost-Benefit 116

Cost-Benefit Enterprise ROI Data Warehouse 116

Corinium

JUNE 6, 2019

Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Lack of clear, unified, and scaled data engineering expertise to enable the power of AI at enterprise scale. The data will enable companies to provide more personalized services and product choices.

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Insurance Analytics Forecasting Deep Learning 250

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

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Advertising ROI Metrics Marketing 165

Smart Data Collective

DECEMBER 17, 2021

Business Intelligence is the collection, storage, analysis, and reporting of data to make better business decisions. It can refer to predictive analytics or even “big data.” Business Intelligence is the process of using raw data and analyzing it to get insights into a company’s performance.

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Business Intelligence Cost-Benefit Dashboards Interactive 93

Cloudera

AUGUST 30, 2022

Data-fuelled innovation requires a pragmatic strategy. This blog lays out some steps to help you incrementally advance efforts to be a more data-driven, customer-centric organization. Financial service providers face growing expectations to make interactions more relevant and timelier. Embrace incremental progress.

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Strategy Data Strategy ROI Cost-Benefit 101

datapine

OCTOBER 17, 2019

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. They collect data from various departments of the company tracking key performance indicators ( KPIs ) and present them in an understandable way. They were using historical data only.

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Reporting Management Dashboards KPI 263

Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

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Big Data Marketing Data-driven ROI 109

Smart Data Collective

APRIL 5, 2021

With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data?

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Big Data IT Data-driven Sales 107

CIO Business Intelligence

FEBRUARY 14, 2023

By George Trujillo, Principal Data Strategist, DataStax Increased operational efficiencies at airports. To succeed with real-time AI, data ecosystems need to excel at handling fast-moving streams of events, operational data, and machine learning models to leverage insights and automate decision-making.

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Data Strategy Strategy Machine Learning Data-driven 116

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

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Data Analytics Analytics Big Data Machine Learning 116

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. Big data has become incredibly important for the future of email marketing. Why is it important to have a data-driven email marketing strategy?

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Marketing Strategy Optimization Data Analytics 100

CIO Business Intelligence

FEBRUARY 7, 2024

Carter Busse, CIO of no-code enabled automation platform company Workato, adds that APIs are now important connective tissue to integrate and interact with large language models (LLMs) within business processes. “If Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

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Business Objectives Cost-Benefit Strategy Data-driven 124

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

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Marketing Data Analytics Analytics ROI 143

CIO Business Intelligence

MAY 9, 2024

They should lead the efforts to tie AI capabilities to data analytics and business process strategies and champion an AI-first mindset throughout the organization. They also need to understand the vitality of quality data for AI success, as well as governance frameworks to ensure responsible and ethical use of AI.

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Smart Data Collective

MAY 17, 2023

Businesses are also using AI-driven ERP software. AI-Driven ERP Tools Are Becoming More Important than Ever AI tools are becoming more common in enterprise software. ERP systems have been stagnant for decades in managing and processing enterprise data. Using ERP software that utilizes AI technology will change this process.

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Enterprise Cost-Benefit Software Data-driven 94

datapine

JANUARY 6, 2022

1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation. Business dashboards are the digital age tools for big data.

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Visualization Dashboards Cost-Benefit Measurement 246

Smart Data Collective

JUNE 15, 2022

One of the secrets to attracting and retaining customers is to become more data-centric. According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. In this article, we will talk about nine ways location data can help you excel in retail.

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Advertising Cost-Benefit ROI Sales 97

CIO Business Intelligence

AUGUST 23, 2022

To address this requirement and ensure seamless connectivity, organizations are rapidly adopting consumption-driven NaaS models to balance the cost of their network growth with the digital experience of their stakeholders. Transitioning to Business Value . Obtaining more insight into hidden costs (e.g.,

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Cost-Benefit Business Objectives ROI Risk 105

CIO Business Intelligence

DECEMBER 1, 2022

Tapped to guide the company’s digital journey, as she had for firms such as P&G and Adidas, Kanioura has roughly 1,000 data engineers, software engineers, and data scientists working on a “human-centered model” to transform PepsiCo into a next-generation company. But there is more room to go.

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Digital Transformation IoT Data-driven KPI 144

datapine

APRIL 12, 2023

As a result, the organization will not only benefit from efficient marketing activities and an increasing number of qualified leads but will also save costs by generating informed data-driven marketing budgets with smart resource allocation. Your Chance: Want to boost your incremental sales using data?

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Sales KPI Metrics Cost-Benefit 176

IBM Big Data Hub

JUNE 23, 2023

Generative AI empowers faster and better data-driven decisions based on historical data, market trends and the use of AI foundation models that identify patterns and anomalies often missed by traditional analysis methods. What is generative AI, what are foundation models, and why do they matter?

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Finance Consulting Data-driven Risk 65

Smart Data Collective

MARCH 1, 2022

We previously mentioned the benefits of using data analytics to make the most of social media marketing. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s Twitter’s Hottest AI-Driven Bots and Tools for 2022. As a fully managed service, they’ll cut hours away from your daily tasks and interactions.

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Marketing Data-driven Cost-Benefit ROI 121

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Still unsure?

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Dashboards Cost-Benefit Sales Metrics 220

CIO Business Intelligence

APRIL 6, 2022

He added: “The strategy around cloud is not ROI on a case-by-case basis. James Cham, a partner at Bloomberg Beta , will offer a venture fund perspective on changes to watch in software development, deriving value from big data, and a view into where AI fits in. It’s a must if a company wants to stay relevant.”.

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B2B Strategy Digital Transformation ROI 131

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. a year until 2030.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79