article thumbnail

How AWS helped Altron Group accelerate their vision for optimized customer engagement

AWS Big Data

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

article thumbnail

Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

They handle complex tasks such as customizing the platform, configuring advanced security features, and optimizing performance while ensuring the platform aligns with company requirements and goals. Prerequisites include earning Salesforce Application Architect certification (see above).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. The last in our rundown of the top benefits of business intelligence and analytics is related to data management and visualization.

article thumbnail

What is Data Mapping?

Jet Global

The quick and dirty definition of data mapping is the process of connecting different types of data from various data sources. Data mapping is a crucial step in data modeling and can help organizations achieve their business goals by enabling data integration, migration, transformation, and quality.

article thumbnail

Five Key Elements For A Big Analytics Driven Business Impact

Occam's Razor

Data quality plays a role into this. And, most of the time, regardless of the size of the size of the company, you only know your code is not working post-launch when data is flowing in (not!). You got me, I am ignoring all the data layer and custom stuff! This is sub-optimal. All that is great.

Analytics 141
article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). chapter 5 specifically provides advice on B2B and non-ecommerce websites). Six years go by.

article thumbnail

Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 10 Optimal Solutions for Hidden Web Analytics Traps.