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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. These tools enable companies to proactively identify potential disruptions and mitigate risks.

B2B 67
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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 10: COVID-19 | Evolving Trends of Digital Transformation

bridgei2i

PODCAST: COVID 19 | Redefining Digital Enterprises. Episode 10: COVID-19 | Evolving Trends of Digital Transformation. COVID-19 | Evolving Trends of Digital Transformation. My name is Vignesh, and I help companies succeed in their AI-enabled digital transformation. Listening time: 12 minutes.

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The 4 pillars of the Zscaler Zero Trust Exchange: Customers share their successes

CIO Business Intelligence

We’ve all heard this mantra: “Secure digital transformation requires a true zero trust architecture.” Let’s look at these pillars through the eyes of Zscaler customers and discover why more than 7,700 organizations rely on Zscaler to strengthen their security posture and accelerate their digital transformation.

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CEOs’ top priorities for IT leaders today

CIO Business Intelligence

The study identified the top CEO priorities as, among others, leading digital transformation, reducing security risk, strengthening collaboration with executive colleagues, and implementing AI. That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space.

IT 129
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How AI can boost customer satisfaction, retention, and loyalty in the contact center

CIO Business Intelligence

These applications – including chatbots, text analysis, B2B lead triage, and call summarization – significantly improved the customer experience, agent efficiency, cost savings, and decision-making processes. Digital Transformation

Insurance 114
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Henkel embraces gen AI as enabler and strategic disruptor

CIO Business Intelligence

Like many incumbents in the consumer packaged goods (CPG) industry, Henkel was slow to embrace digital technologies, resulting in a widening disconnect between the 147-year-old company and the changing needs of its customers. Gearing up for change Headquartered in Dusseldorf with 50,000-plus employees, Henkel is more than a CPG enterprise.

B2B 135
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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 5: COVID-19 and Changing Business Landscape in Australia

bridgei2i

But because of COVID-19, digital transformation is helping B2B models trying to replicate successful B2C models. Can we say that that’s the reason the adoption of digital channels, digital products, and services is the new normal for these companies? Let’s see it from B2C and B2B perspective.