Occam's Razor

FEBRUARY 28, 2017

Reporting/dashboards were terribly created ( CDPs anyone? ). It will get you to dive deeper into what site/app sections people visit, what they are not reading, what they do read, how many unique page views does it take to get a Lead, what about freshness of content, anything about layout and experimentation, so on and so forth.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Allocate some of your aforementioned 15% budget to experimentation and testing.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? I realize for some HiPPO's old habits die hard, they won't even let you run a report without seeing a case study. You are far too busy actually reporting and analyzing to keep pace with all the wonderful evolution.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 30, 2013

Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). When you measure the success of your AdWords campaigns or your email blasts or your Facebook ads or any other acquisition initiative, make sure you report your macro-conversion rate.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JUNE 6, 2011

Web Analytics Data Reporters (99% of their effort is taking in requests and working with above folks and simply regurgitating data out). So in addition to becoming good at Omniture, Google Analytics, Baidu Analytics , pick one other tool from the Experimentation, Voice of Customer, Competitive Intelligence buckets of Web Analytics 2.0.

Analytics 125

Analytics Consulting Statistics Marketing 125

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Are you at a B2B company?

B2B 167

B2B Metrics Testing Recreation/Entertainment 167