bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed? Venkat: Got it. Sid: Good question, Venkat.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools are integrated with CRM software that contains all the information about the company’s interaction with its buyers. They include ROI data analysis, click-through rate, the number of leads and closed deals, the cost per click, and other relevant metrics. Develop a strategy. How exactly does it work?

Marketing 138

Marketing Sales Metrics Machine Learning 138

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. It is utilized to effectively communicate a company’s marketing strategy, including research, promotional tactics, goals and expected outcomes. How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Primary KPIs: Number of Fans. Follower Demographics.

Reporting 178

Reporting Dashboards Metrics KPI 178

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data. Focus on what’s actually important from a strategy perspective.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Smart Data Collective

MAY 19, 2022

You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency. Special deals: Offering a discount on a client’s next order is a good strategy for increasing customer retention. Handle your leads efficiently.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Occam's Razor

MARCH 10, 2015

With every interaction Ola Hanø has with you, you can send a unique ID that will override other identifiers (ex: Client-ID used in the cookies), and allow you to see this instead… How sweet is that! You can keep track of Ola throughout his journey. So, how does this work? Universal Analytics: T3: Measurement Protocol! And so much more.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. If someone bothers to interact with the post, the posted comment is a spam or totally useless. This strategy by businesses lead to what I now call the Zuck Death Spiral.

Advertising 162

Advertising Marketing B2B ROI 162

Smarten

DECEMBER 13, 2022

As businesses plan for data democratization, it is important to include a strategy to ensure that business users will accept augmented analytics solutions and adapt to the new Citizen Data Scientist role. So, how does your business ensure that adoption of analytics will be successful? Customer Churn is something every business wants to avoid.

Cost-Benefit 52

Cost-Benefit B2B Optimization Predictive Modeling 52

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167