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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. There are a number of ways that companies can boost their marketing strategies with machine learning technology. How Can Machine Learning Boost Your Social Media Marketing ROI?

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Big Data Helps Improve ROI of Trade Show Marketing

Smart Data Collective

One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively. These eye-catching displays, which ranged from life-size product reproductions to interactive inflatable constructions, were crucial parts of booth designs that helped firms stand out in a crowded market.

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Incremental Strategies to Move Your Data Strategy Forward Remove Obstacles to Unlock Possibilities in Financial Services

Cloudera

Data-fuelled innovation requires a pragmatic strategy. Financial service providers face growing expectations to make interactions more relevant and timelier. For example, providers can start by including more real-time data streams that can enhance customer interactions. Embrace incremental progress.

Strategy 101
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Create a lasting customer retention strategy

IBM Big Data Hub

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.

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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. From books, clothes, and shoes to courses and memberships, consumers are interacting with digital businesses more than ever. More e-commerce companies are leveraging analytics and AI to improve their business strategies.

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Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Why is it important to have a data-driven email marketing strategy?

Marketing 103
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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

In the information, there are companies with big data strategies and those that fall behind. However, the success of a big data strategy relies on its implementation. VentureBeat reports that only 13% of companies are delivering on their big data strategies. Big data and business intelligence are essential.