B2B, Marketing Analytics, Measurement and ROI

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics

Marketing Analytics Marketing Analytics Measurement

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Why is this reality not smacking some sense into your marketing strategy? Almost nothing.

Advertising

Advertising Marketing B2B ROI

Data Leaders Brief

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

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